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Ethical Internet Marketing: A lie, an exaggeration, and a fib away from success?
Today I am going to tell you a lie or two. Maybe tell you a fib. And definitely exaggerate to get you to buy something.
Well, maybe not.
However, this is the exact problem I see within the Internet marketing world these days. As new marketers come into the fresh new world of marketing, they tend to approach it in the wrong way. They understand the marketing aspect…but not the ethics. Ethical Internet Marketing does not mean making less money, in fact it will result in making more and I am going to explain exactly why within this post.
At the core of all sales (online or offline) and the product you choose to sell, money is typically the ‘persuading’ factor. If you make a sale, you make money. If you sell something that is higher commission, you make more money. If you sell something that is more expensive and is of the highest commission, you make the most money.
The problem is that consumers tend to remember negative experiences and embrace positive ones. Choosing a product to sell for the wrong reason can lead to a negative sales experience, impact your brand, and ruin the ever sought customer relationship.
Have you been to a car lot recently…and been surround by the “sharks” trying to feast on your wallet? It is not only overwhelming, it is a pushy and uncomfortable experience.
Go another step further. Ask the sales person what kind of car they drive. You might be on a Mercedes lot, but the salesperson could be driving a Honda. I have seen it happen first hand.
How can someone try to sell you a car when they choose a completely different brand? It doesn’t make sense and the entire sales angle of the sales person is flawed. Practice what you preach right?
Try going into an electronics or an appliance store and see what the salesmen tries to sell you. ... [Read Full Post]
Choking on the Internet Marketing Wishbone
Guest Post by: Jennifer (PotPieGirl) Last week or so, Kyle had a great post on our very own Wealthy Affiliate Blog. The post was titled – What Motivates YOU to Achieve Success? I really enjoyed it and I think you might, too. You can read that post here. However, Kyle linked out to something that was an extremely interesting read for me. About half way down in the comments section, Kyle replied... [Read Full Post]
Yahoo/MSN vs Google Pay-per-click
So here’s my rant about the state of the Pay-per-click marketing industry. First of all, let me mention what’s currently going on with pay-per-click and the search engines. Google Adwords has been slapping affiliates around left right and center like helpless rag dolls, making it difficult for the untrained Internet marketer to place an ad in the search results. There are online reports... [Read Full Post]
What Motivates YOU to Achieve Success?
Today I want to ask you a difficult question… What motivates you financially? Is it an inner personal standard you try to live up to? Do you have kids to feed? Do you have a sick family member that you are trying to support? Are you trying to create a better lifestyle for yourself? Or… Have you never really sat down and thought about this question? The other day I was looking at... [Read Full Post]
A Fresh Start in 2010 – Our Blog Has Been Given a New Life!
Hey Everyone, People have been wondering what has happened to our blog over the past couple of years. We have made intermittent posts at best… The quality has lacked, due to a lack of time dedication, blah, blah, blah.. An underwhelming blog experience for visitors to say the least. THAT IS ABOUT TO CHANGE HOWEVER! Our blog has been updated for 2010…a fresh look, a fresh approach, and ultimately... [Read Full Post]
Part 7 – …And a Keyword Tool Overhaul
For the past 6 weeks Kyle and I have been chatting about the new infrastructure of WA Platinum and a lot of the new features it will have. We haven’t had a chance to mention tools just yet…. but… Now is that time, and yes, we’ve given one of our most used tools a complete face lift! Come WA Platinum, all members will have access to our brand new keyword research tool. This next... [Read Full Post]
Part 6 – New Wealthy Affiliate, New Ways to Earn….
What’s up… Today is the day…well, maybe not the actual day of the launch of Wealthy Affiliate Platinum, however it is the day that I explain how there will be more earning opportunities than there ever has been within WA….and because of WA Platinum! Before I explain what is new, maybe I shall go over what is old… OLD… (1) The way WA Gold works now…or does not get used… (2) The way members... [Read Full Post]
Part 5 – You’re Not Here to Make Friends… Or Are You?
WA Platinum has undergone some major framework changes that allow for a more interactive experience for all members. We have ripped apart and thrown the current WA spaces into a blender and come up with an entirely new system. So, are you here to make friends? WA is not a social network.. Nope, no way, now how… it’s an Internet marketing training program. We’re not out to re-create... [Read Full Post]
Part 4 – No more KINGS of the castle?
We are removing ourselves as the “kings of the castle”. Frankly, Carson and I think that becoming users within our system is going to create a much better experience for us… and you. We are going to see how the resources benefit people, we are going to have more insight into how the new Platinum system works, and improvements to Wealthy Affiliate are going to take place much quicker. Although... [Read Full Post]
Part 3 – The Platinum Framework is…
… Lightening Quick & Super Scalable “Speedy” is a term that we throw around when talking about the newly improved WA Platinum framework. We are big users of the Internet and know that a quick and responsive platform makes for a better experience! For those “techie” people out there. WA Platinum utilizes some of the most cutting edge technologies to deliver your learning... [Read Full Post]