Wealthy Affiliate Blog

Part 7 - …And a Keyword Tool Overhaul

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Part 6 - New Wealthy Affiliate, New Ways to Earn….

What’s up…

Today is the day…well, maybe not the actual day of the launch of Wealthy Affiliate Platinum, however it is the day that I explain how there will be more earning opportunities than there ever has been within WA….and because of WA Platinum!

Before I explain what is new, maybe I shall go over what is old…

OLD…

(1) The way WA Gold works now…or does not get used…
(2) The way members earn within the ShareZone and the forum…
(3) The way members get the training they need to earn more money…
(4) The way in which new opportunities are announced & discovered…

And now, how WA Platinum is going to take the old system and improve upon it.

THE NEW…

(1) First off, the WA gold system is going to be much faster. At this point, the system is terribly inefficient and it can take some time to get reports on where you earned gold and when. Our aim within Platinum is to continue making gold more integrated into day-to-day activities and make it more enticing and intriguing to give gold to others.

At this point, people are not sharing gold in the way they should be simply because they are not reminded about their gold. Our aim is to make gold much more of a currency and to have this currency transferred more to the people that deserve it within WA Platinum.

(2) Within Platinum, members that develop quality resources are going to get rewarded. Gold is going to get distributed much more within Wealthy Affiliates new training center. Great resources are going to get much more exposure and members that see value in member created resources are going to be much more inclined to share gold.

There are also going to be two brand new components. Contributors and Moderators, both which will lead into Gold earning opportunities, not just from other members but from the Wealthy Affiliate system itself.

(3) Better training equates to better learning…which equates to more earning potential. Actually let me rephrase this once again, more elaborate and diverse training will lead to more diverse ways to earn money online…which will lead to even more successful members.

A critical component of WA Platinum is the training… members are going to learn more, learn better, and understand things in much more detail. One of the biggest concerns of ours is members being overwhelmed and not having enough advanced stuff… both of which we tackle with our new system. There will be no excuses for not succeeding!

(4) An easier interface to update and one that is a lot smarter, means that news and opportunities will be delivered to members in a much more timely fashion. If a holiday is coming, a resource could be created around this holiday outlining the opportunities. If Google makes a big change and we need to notify members, we can do so. Or if we see a huge opportunity brewing, we can get the word out there as to how members should leverage this opportunity to make money.

The system is easier to use for everyone…which means exact congruency between the state of the Internet and the information within Wealthy Affiliate.

In addition to all of this, a more advanced training facility will naturally lead to smarter marketers, more current marketers, and more successful marketers.

Carson and I have spent a good deal of time not only creating Wealthy Affiliate Platinum, but planning it out so it would be best suited for member success.

Go back to our old, yet still current motto…

“YOUR SUCCESS IS OUR SUCCESS”

This is truly a principle we have instilled in our day-to-day activities and one you will see that we follow with almost anything that we create. We want you to succeed and Wealthy Affiliate Platinum is going to lead to much greater member success.

GOLD…BETTER TRAINING…MORE ACTIVITY…BETTER TOOLS…

ON THE WAY FOLKS!

Talk soon,

Kyle

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Part 5 - You’re Not Here to Make Friends… Or Are You?

WA Platinum has undergone some major framework changes that allow for a more interactive experience for all members. We have ripped apart and thrown the current WA spaces into a blender and come up with an entirely new system.

So, are you here to make friends?

WA is not a social network.. Nope, no way, now how… it’s an Internet marketing training program. We’re not out to re-create facebook, however, having friends in the industry is an IMPORTANT part of your skill development. WA Spaces Platinum offers a much improved system that allows you to network with your buddies, keep track of their actions, blog, post comments, and generally communicate much more effectively.

Kyle and I are a team, but we’re not the only dynamic duo or trio here at WA.

Getting in touch with and forming alliances with other WA members will improve your learning and give you a network of people to work with as you build your online business.

The more active you are within WA Platinum, the better (and faster) you will achieve success. Some people work well on their own and don’t use anything but our training resources and tools. However, if you are like me and Kyle, having a buddy network of people to bounce ideas off or ask questions to makes Internet marketing a lot easier.. Let alone fun!

WA Platinum is going to be your “Virtual Office” with brand new functionality to allow for better networking.

Just wait until you see the completely revamped, optimized, and speedy WA Spaces Platinum system.

Here are just a few aspects of WA Spaces Platinum that you have to look forward to:

* Better image management (cropping allowed)
* Ability to follow conversations with Buddy Chat, reply, and manage posts
* Fully functional blog with the ability to comment
* New “network” system to keep track of your buddies and their actions within the system
* Ability to “block” others from posting on your space

Lots more information about WA Platinum coming next week!

Keep your eyes peeled!

Carson

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Part 4 - No more KINGS of the castle?

We are removing ourselves as the “kings of the castle”.

Frankly, Carson and I think that becoming users within our system is going to create a much better experience for us… and you. We are going to see how the resources benefit people, we are going to have more insight into how the new Platinum system works, and improvements to Wealthy Affiliate are going to take place much quicker.

Although we are currently highly active within Wealthy Affiliate every day (for a considerable amount of hours), we still feel that we can get more of a user feel if we use WA for everything…and use every component of it for our day-to-day business.

This doesn’t mean we are compromising support, this just means we are becoming users in the same way you get to see the system. This is going to help us gain a deeper perspective of improvements. Sometimes looking at WA from a higher level business standpoint we miss out on some of the more intricate improvements we can make to improve the experience for WA’ers.

We know we are not perfect and we want to find and analyze all the imperfections of the system first hand.

WE will be using every aspect and working closely with members to improve the system flow, the system tools and resources, and future upgrades.

We have never thought we were better than anyone just because we own Wealthy Affiliate, and this is proving it. We can put our “ego’s” aside and become users of the system like everybody else. This is actually quite exciting!!

WA members will now be able to rank our resources. Edit them. Tell us they are great, or not so good. You can add to our resources.. make them better.. and contribute to the BEST training platform available for Internet marketers.

Want to be #1? Well, get ready for “Member Rank”.. This is a new system that we have incorporated into the Platinum framework. A sophisticated algorithm will rank you as a member of WA.. Carson and I might get bumped off as the top users in the system by someone else! Could you be the most influential member here at WA?

So what about the support guys????

We WILL still be offering a very high level of personal support and coaching. We won’t sacrifice the support we have offered over the years. By pulling out, we do not mean removing ourselves. In fact, this will lead to more active roles within the community, quicker upgrades, better improvements, and a much greater place for everyone.

A new “US”. No more Kings of the Castle. We want to be the guys digging the ditch for the moat….LOL!

Cheers,

Kyle

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Part 3 - The Platinum Framework is…

… Lightening Quick & Super Scalable

“Speedy” is a term that we throw around when talking about the newly improved WA Platinum framework. We are big users of the Internet and know that a quick and responsive platform makes for a better experience!

For those “techie” people out there. WA Platinum utilizes some of the most cutting edge technologies to deliver your learning content to you faster! Our programmers have been working on a framework that is not only super fast, but scalable too. Nearly all systems in Platinum have been re-vamped to make use of these technologies. You will see, and notice a big difference.

What does this mean for your experience? Well, how about super fast “search” capabilities. We’ve worked long and hard on our search algorithms to make sure that when you look for a training resource, you get what you want in a split second. How about WA Spaces.. it’s a little on the slow side right now isn’t it? Yes we also agree with that statement 100% but we have some big surprises for you in that department.

The Training Center is one major area where you will spend a lot of your time, and this new platform is completely re-designed from the ground up to make it uber quick to work through your learning material.

Speed and efficiency isn’t the only technical improvement we’ve made to WA Platinum. We know that a large community needs the ability to adapt to the market and scale to brand new techniques, strategies, and methods. Platinum has the ability for the community to make it evolve, grow, and stay current.

What if someone wanted to learn about a brand new technique in a completely different category that doesn’t exist at WA? Well, all members will have the ability to request learning resources and have them created in a timely manner. Not only that, we have a system that allows WA to grow in a direction that the community wants as a whole. Take my word for it, this is a big deal!

As soon as Platinum is released it is going to have a mind of its own and will become the “ONLY” place to go for Internet marketing training. The way we’ve structured the Training center makes each section a complete school. No, not just a few tutorials or video’s, a complete learning environment on it’s own where you can focus on one technique at a time. Think of WA Platinum as a multi-university with complete training in many different categories!

Will you be there to experience the evolution? We hope so because it excites me to think about the day we flip the switch and move over to the new system!

Kyle has some surprising news to tell you next week, so stay tuned!

Carson

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Part 2 - Improved “Platinum Interface”

Yawn, boring…blah…

That is the feeling I get when I look at the existing Wealthy Affiliate interface (Carson feels the same way). I think I have a mild case of attention deficit because every time I log into a system I want to see something new, something that is visually appealing and something that is dynamic.

Our existing system does a pretty good job of this with the modules you can add to your dashboard and the regular updates we add, but this was not adequate when we sat down and planned out the NEW WA Platinum interface. Pretty good is not good enough for our standards!

We not only had to plan out how it looked, but also spent a good deal of time planning out the underlying algorithms that would help make it a much easier, intuitive and semantically sensitive environment for members of WA!

So what are the things that we need to address?

Easy to find, Easy to learn

First off, as a system grows it can become more and more disorganized. Although we have done the best with what we have to work with at Wealthy Affiliate, there are still some drawbacks. Finding content can be difficult for someone coming in fresh (that has no requisite knowledge of our system)…

We get that! So what we have done is improved the ways content is organized, the ways the menu’s are structured, and the search functionality within WA!

A Smart Help, Who Would Have Thunk!

When you need help…where is it? We do have a Help tab in our main menu but this is no longer become adequate. We are creating a help system in WA Platinum that is going to facilitate the ease-of-use within WA for everyone. Help is going to become centralized and context sensitive. Say you were within Rapid Writer and you need help on how to spin an article, you will just have to click the Help button. The help will know what page you are on and deliver the exact information (in the form of a video or tutorial) that you need.

Web 3.0

Ever heard of Web 3.0? If you haven’t, that is where our system is headed. We want to deliver content to you that you are interested in. If you like PPC and are constantly using PPC resources and tools within WA, we want to make your WA experience more relevant to your needs and interests. We are not rolling out our full version of web semantics right away, but you may start to notice that things that you want will be right there for you!

This also means more control, ability to categorize your favorite stuff at WA, and ways to get to your resources quicker.

So Fresh, So Clean…

Yeah, that is right. A new look will be coming to Wealthy Affiliate Platinum. As with anything we launch, we like to come out with a fresh, hip and current look. WAP will not only look different, there is going to be more working space, the ability to customize your look and for those of you that think our font size isn’t quite right, a way for you to adjust this. WAP is going to allow you to create an interface you can make your own.

————

Wealthy Affiliate is going to continue evolve, but our new interface and new look will provide an exciting environment for everyone to work, hang out, network, and learn within.

This was my “insider” on the new interface, new look, and some of the new functionality that is going to be coming to Wealthy Affiliate. We have many more updates, so please keep your eyes peeled. Also, if you want to drop some feedback, reply to this post. We love to hear from everyone.

Cheers,

Kyle

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Part 1 - A New World For WA

It’s been a crazy and frantic 2009 for Kyle and I because one of our biggest innovations is coming to fruition…and it has taken a lot of hard work and planning. Over the past couple of weeks we have been hinting that there is big news coming to Wealthy Affiliate. I’m here to let you in on what is going to be happening and the journey that you are about to engage in.

Before I get into the details I’ll let you know what we are going to be doing over the next 8 weeks here in the forum. The news that we’ve got for all Wealthy Affiliate members is so BIG that we can’t get it all out in a single day. We will be posting in our Wealthy Affiliate Journal in the forum once a week so that you can get a feel for the pure scope of the project that we are working on.

At this point I am going to say three words to you….

WEALTHY….. AFFILIATE….. PLATINUM

Let that sink in for a second….

In late September, 2009, Wealthy Affiliate is getting its third MAJOR update and is moving from WA 3.0, to WA Platinum. Over the next 8 weeks we are going to provide you with details about our brand new system. If you are not excited now, you should be. We have both been working with the new system getting it ready for quite some time and I still get excited each time I log into the completely remodeled and cutting edge framework (more on that later).

To kick start our release I want to tell you about a brand new system that we’ve created from scratch that is unlike anything you have EVER seen in the world of Internet marketing (or online education for that matter)

WA Platinum = More Success & Knowledge

A bold statement right? Well, over the years Kyle and I have always had a different outlook than the “other” marketers out there. We set out with intentions to create the BEST Internet marketing training facility in the world. WA Platinum is THE system that will facilitate our journey and take us there.

Getting started and finding the information that you want is the most important aspect of the completely redesigned Platinum. Every member is going to know exactly where to go to get the training they need. “How do I get started”, or “How do I learn about…” are questions that will not be asked again.

Our brand new training center will replace all other similar systems in WA 3.0, integrating our learning to a central (and searchable) location. For instance, if you want to learn about email marketing, you will know exactly where to go, and upon getting there you will be instantly immersed in a content rich environment to teach you about the topic.

No, we aren’t just reorganizing our existing resources!

WA Platinum is a smart system, it has a brain of its own. It knows what you want, what is the best way to teach it to you, and how to deliver it. When you’re learning about a specific topic you’ll know exactly which other training resources you should check out next. Not only that, you’ll know what others are learning from at that exact moment, what helped them, and what didn’t.

Content is going to flow through the gates of the Training Center on a daily basis, utilizing a technology that Kyle and I have spent the past year developing. WA Platinum will no longer grow solely based on OUR ideas.. It is smart and grows by its self delivering the highest quality training resources to your computer screen.

We realize that the need for training on topics WA does not currently offer is growing. We also know that the need for training on topics that DO NOT exist yet is something we had to tackle with WA Platinum. This is all addressed within the new Training Center and new infrastructure we have developed.

I’ve kept this post pretty vague due to the pure scope of our new training center and the backbone technology behind it. As a member you just need to be aware that greater integration = more resources, more resources = more training, more training = more knowledge, and more knowledge = more success…

In September 2009 WA will be the ONLY place that an Internet marketer needs to go to fulfill their hunger for knowledge, tools, support, and success! Be here and you’ll wake to a breath of fresh air in the world of Internet marketing education and training.

Keep your eyes peeled for Part 2 of the Wealthy Affiliate Platinum release notes!

Talk soon,

Carson

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A “Buyers” Strategy…

What is the whole point of Internet marketing, or for that matter, marketing in general?

The goal is to turn a potential buyer into an active buyer.

The great thing about Internet advertising is that it is much more measurable than offline channels like TV commercials, magazine ads, and newspaper ads.

It looks like this:

Offline is not as predictable:

Traffic –> Product Awareness/Branding –> Website Traffic (??)  Conversion (where did it come from) –> Campaign ROI (not sure)

Where as the Internet provides much more decisive and predictable results:

Traffic –> Landing Page –> Conversion (YES/NO) –> Overall ROI

You know exactly which campaign and more times than not, which keywords are producing the sales within your campaign. This is powerful because anything that is measurable can be improved upon.

And…

Anything that can be improved upon, can increase your overall profits! Powerful stuff!

So, back to the core message of this post…

There are ways to expedite the process of turning a potential customer into a customer. Often times people do not even know they are a potential customer because they have not found the product they are looking for yet.

And sometimes people will never become “buyers” because they are either looking for “freebies” or they are much too early in the buying lifecycle, the information phase.

So how do you catch people late in the buying lifecycle? These are the people that already have their credit cards out on the table and are waiting to buy, or those people who are in the product review process and just need to find the “best fit” to what they are looking for.

I pretty much answered the question in the last sentence.

(1) People with their credit cards on the table

These are people that are probably the most serious buyers. These people are hungry to buy something, almost like buyers on Boxing Day, Black Friday, or Cyber Monday (three of the best online sales days of the year).

How do you trigger these people?

The easiest route to buyers is to target the “buy”, “purchase” and “order” keywords. For example, you could target the broader source of the keyword, like:

“buy 42” plasma TV”

Or you could be much more precise (and deliver a much more precise result):

“buy Panasonic TH 42” Widescreen Plasma”

Either way, your keywords will be attracting buyers. If you can deliver a product that fits their search, then you will be leveraging people late in the buy cycle. Note that the more relevant you are, the easier it is to convert.

What about starting your keyword research with buy type keywords? Let’s plug a few keywords into the free Google keyword tool and see what we get.

https://adwords.google.com/select/KeywordToolExternal

Typing in the term “buy”, these are a few of the results:

-buy prescription drugs
-buy songs
-buy vista
-buy used car
-buy a psp
-buy a Nintendo wii
-buy software
-buy contacts
-buy pictures
-buy flash
-buy a tv
-buy life insurance
-buy Mario cart
-buy bicycle

You could then elaborate on this search, but typing “buy bicycle” or “buy a psp” into the search. The more niche specific you get, the easier it will be to deliver the most relevant product, thus leading to higher conversions. You could also use this with the “order” and “purchase” and even “sale” or “cheap” keywords.

(2) People in the review “state” of the buying cycle

As consumers get smarter, the research they put into each and every purchase tends to increase. There are an abundance of reviews, ranking sites, forums, and blogs out there that discuss products and give overall product information.

Attracting people in the “review” state is also a great way to catch people further along in the buying lifecycle. People tend to get informed, review and then buy. If you can offer someone a quality product review or recommend another product and give the reasons why, you will likely be able to achieve a much easier SELL.

The types of keyword phrases that people search for in this phase are as follows:

PRODUCT A review
Compare PRODUCT A
Does PRODUCT A work
Review of PRODUCT A
PRODUCT A Scam
PRODUCT A Rating

Replace PRODUCT A with any product and you have yourself some great keyword phrases that will target people in the “review” state. These people convert and usually do not need too much more convincing before they buy.

For example:

Wealthy Affiliate Review
Compare Wealthy Affiliate
Does Wealthy Affiliate Work
Review of Wealthy Affiliate
Wealthy Affiliate Scam
Wealthy Affiliate Rating

Or you can work in the reverse to come up with some “niche” ideas. Use the Google Keyword tool again for this.

https://adwords.google.com/select/KeywordToolExternal

I typed in “review of” into the search and here is what I came up with:

-review of digital cameras
-review of 21
-review of Nikon coolpix
-review of Twilight
-review of vista
-review of refrigerators
-review of mattresses
-review of gas grills
-review of finance
-review of Bluetooth

These are just a few. You could then elaborate on this research by isolating one of the searches like “review of digital camera”.

Here were the corresponding results:

-compact digital camera review
-review of canon digital camera
-review of Panasonic digit camera
-review of sonic camera
-review of beach camera
-review of best digital camera
-etc.

That alone is the start of a highly relevant, high converting campaign. You could do this with pretty much an topic you want “review of anti-spyware”, “review of ppc ebooks”, “review of tractors”…ANYTHING!

So, in order to look for buyers, you need to know where they are “hiding”. We have given you the two best ways to find and capitalize off of consumers whom are late in their buying lifecycle.

Now go try it for yourself (I think you will like the results).

On another note, we are less than a month away from launching our latest project that has been in the works for the last year. NicheQ is coming on January 13th, 2009!

If you think understanding how to market a specific niche is powerful (which it is!!), then when this launches, it is going to blow you away.

Go to the page and grab your free guide now.

http://www.NicheQ.com

Cheers,

Kyle

PS. If you have anything to add to this or would like to leave a comment, please do so. We love getting all types of feedback!

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Tired of the Internet Marketing Roller Coaster?

Up and Down, Up and Down, Up and Down…

Does this sound like your Internet marketing journey thus far?

If it does, then this post is going to offer you insight into why you are following this continues roller coaster. We are going to discuss how to make sales more consistent, more sustainable and how to avoid economic and seasonal trends reflecting the overall success of your campaigns.

The great part about Internet income is that it CAN BE year round. There are no days off, no hours off…24 hours per day, 365 days per year. However, the road to having campaigns that run in autopilot and generate cash for the entirety of the year can be bumpy at the best of times.

It may look a little something like this:

Make money, lose money, try something else, Make a bit more, lose….

This is the vicious cycle that you do not want to follow. Have you every heard of “writer’s block”? It is a phenomenon involving temporary loss of ability to begin or continue writing. In the above scenario, we like to refer to this as “marketers block”…the loss of ability to begin a successful campaign because of too many outside distractions!

Here is what you want your Internet marketing journey to look like:

Make money, lose money, find out why you lost money, refine campaign, make more money, continue building campaign…

Notice the differences.

(1) Find out why you are losing money (KEY)
In order to improve what you are doing, you need to understand where and why your campaign is not succeeding. This can be done through campaign analysis along with various forms of testing. Some tests can include ad CTR, landing page, and conversion tests. Testing results in campaign modifications…which are forced improvements of a campaign. Again, anything that can be measured can be improved up.

(2) Refine campaign based on findings (KEY)
This is the stage where you take your test results, and you make refinements to your campaigns based on your date. You may change your landing page flow, the headline, or even make the images more relevant. It could also include the modification of ads, breaking up of ad groups, or testing new products to promote. You could iterate through the refining stage many times within the same campaign.

(3) Make more money as a result
That is right! No campaign is every fully monetized…or “tapped” out. There are always ways to stretch the income out of a campaign, even if it is already highly successful. In the beginning stages it will be modifications derived from testing, whereas later on in the campaign lifecycle, further monetization will be the result of email campaigns, join ventures, add-on income streams and bonus structures.

The roller coaster will continue for you if you take the “Try Something Else” (TSE) attitude. Jumping around from industry to industry and technique to technique will only set you back. You are gaining no specialized expertise by doing this! Being a generalist has never helped an Internet marketer become a success.

Here are a couple things you can do to curb the TSE attitude:

(1) Stop buying every marketing book and product that comes out. Not all of them will help and you are digging into money that could be spent on your campaigns by doing this.
(2) Stick with ONE niche when starting out
(3) Don’t quit a niche just because you have failed, learn from it and improve.
(4) Specialize. Start with one marketing technique and become good at it. Do not try to be the jack of all trades.

We hope that you take in some of this info and break your own “roller coaster” cycle. Even we go through “roller coaster” cycles sometimes where we have to go back to the drawing board and really dig deep into the campaign’s fundamentals.

One more thing before we leave you today…

On January 13th, 2009, we are going to be launching something big. If you want to get access to a free 30-page guide on Niche Hunting, go to the following page now and sign-up to the pre-launch list:

http://www.NicheQ.com

The revolution of niche marketing is coming to you in just over a month.

Take Care,

Kyle & Carson
The Wealthy Affiliates

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Finding a Niche through the “how”… (PART 2)

Last post we showed you how to leverage “how to” websites to perform audience research and to uncover new niches. Today we are going to take this one step further and show you how to advance these research skills by leveraging something that is common to all of us.

The THESAURUS!

http://thesaurus.reference.com/

In part one, we took the example of using “unemployment” to find information as to what problems people are looking to resolve in relation to the search term “unemployment”.

As you and I both know, there are many different terms out there that have the same meaning as the root word, employment.

In this situation, we are going to use a different example however, showing you the exact process.

Let’s take a phrase, say “more money”. Using the thesaurus, we can find a bunch of terms that mean the exact same thing.

We plugged “money” into the thesaurus. Here was the result:

http://thesaurus.reference.com/browse/money

Now you add:

more + money_synonym

…to create your list of phrases (that you will then use with the 3 “how” sites).

Here is what we came up with:

“more money”

“more cash”

“more dollars”

“more loot”

“more green back”

“more coin”

“more bucks”

“more wage”

“more wealth”

“more riches”

“more salary”

“more dough”

“more pesos”

Now we follow the same process as before, using our generated list of “same meaning” search terms. Plug a few of these into the sites below and you will get a much more diverse set of results.

http://answers.yahoo.com
http://wikihow.com
http://ehow.com

Again, here is the process for researching:

(1) Type in a keyword related to the industry you are searching

(2) Create a list of all the questions people are asking within that topic

(3) Probe to find the hot button (people search for a how, but behind all of this there is a “why” …why does this person want to lose weight

(4) Formulate a campaign from your findings

Now instead of just one keyword, you have 13 search terms to type in that are all similar and will give you much greater insight into an industry and the problems that people are looking to resolve.

Q & A Sites + Thesaurus = POWERFUL NICHE RESEARCH

Hope you enjoyed this! In the coming weeks we are going to provide you with more niche “hunting” goodies and more details on profiting from particular niches.

Talk soon,

Kyle & Carson
The Wealthy Affiliates

PS. Something big is brewing! Ever wanted to master a particular “niche”? On January 13^th, 2009 this will become possible. We will send you more info in the coming weeks leading up to the launch!

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