What is the whole point of Internet marketing, or for that matter, marketing in general?
The goal is to turn a potential buyer into an active buyer.
The great thing about Internet advertising is that it is much more measurable than offline channels like TV commercials, magazine ads, and newspaper ads.
It looks like this:
Offline is not as [...]

Up and Down, Up and Down, Up and Down…
Does this sound like your Internet marketing journey thus far?
If it does, then this post is going to offer you insight into why you are following this continues roller coaster. We are going to discuss how to make sales more consistent, more sustainable and how to [...]

Last post we showed you how to leverage “how to” websites to perform audience research and to uncover new niches. Today we are going to take this one step further and show you how to advance these research skills by leveraging something that is common to all of us.
The THESAURUS!
http://thesaurus.reference.com/
In part one, we took the [...]

Finding a niche is a big part of any successful campaign, but can also be an unnecessary setback for new Internet marketers.
There are many different avenues you can go down to find a niche, and today we are going to uncover one that is not only very powerful, but it can be done with minimal [...]

One the main questions that we get from members at WA is whether or not they should start with PPC or a technique like article marketing.

Either way, you will be on the right track…but there are financial constraints with PPC, whereas ANYONE can partake in a successful article marketing or SEO campaign.
So, should you go [...]

Last blog post we talked about Google and gave you a checklist you need to follow to construct a campaign Google will absolutely love.
Today, we are going to talk about how to get highly relevant and converting Google traffic for no cost at all!
We are going to solve any mystery behind this (if there ever [...]

The Google Killer Bee hurts like no other. You invest a load of your time and energy into creating a campaign only to see sting you with high bid prices, low rankings, and more often than not, ads that are NOT EVEN BEEN SHOWN!
After 6 years in the Adwords game, I had one of my [...]

As you may know, the USD has gained great strength against many of the other major currencies in the past months with fear of exports, global recession, commodity prices and other factors. A changing dollar can have major impacts on your PPC campaigns, so we though we would give you a head up as to [...]

8-8-2008… Today is the opening day of the 2008 Summer Olympics in Beijing China and this opens a huge opportunity for Internet marketers to tackle.  The entire world will be watching the Beijing Olympics on the television and you know that country rivalries in sports like football (soccer for those in the US), basketball, track [...]

You’ve spent countless hours setting up that Pay-per-click campaign or writing articles to drive traffic to your websites, but when traffic gets there you get the ultimate slap in the face… no sales.Getting your website optimized is something that needs to be priority #1 before you start sending traffic to it. We recently exploded [...]