Are you feeling tapped out these days with your research techniques?
Maybe you are or maybe you aren’t. Either way though, I know we all get tired of using the same keyword tools and techniques to find niches, keywords, and concepts that we can utilize in our day to day marketing campaigns.
So, today I am going to give you a new technique. One that I like to call the “Google Instant Technique”.
This is a technique that anyone can do, it is free, and it is done using a normal Google search.
First though, I am going to give you a bit of background behind Google Instant, including what it is, when this feature was added to Google, and the reasons it is so powerful.
Google Instant was launched on September 08, 2010 to speed up the time it took someone to implement a search. As you are typing a search into Google, predictions are automatically made as to what may potentially be your next letter or word.
Google has stated this has sped up the average search query time from 9 seconds to 3 seconds for people that use Google Instant.
What it also doing is encouraging people to choose one of the search queries that Google Instant provides. In other words, Google is influencing what people enter in the search bar by giving them suggestions now.
This effects you as a marketer and as an author of content because now you want to be targeting terms that Google is suggesting instead of just targeting high search keywords.
Here is an example as I typed in “map…”
As you can see, Google has “instantly” delivered some of the top queries and has given us some keyword ideas. These are likely Google’s most commonly search terms “as of late”.
You need to remember, Google gets billions of searches every day, so they are the “kings” of search data. They know what is current, what the most common terms are that are typed into their search, and ultimately, what the hottest trends are.
What if you could leverage these trends within a Google Instant search to your own benefit?
You CAN. I am going to show you exactly how!
There are three techniques that I specifically use the Instant function for, and they make up my Google Instant Technique. The first thing you need to do before you can utilize these techniques is to get Google Instant if you do not have it already:
Technique #1: Typing in “review” related words
The Internet is becoming more widely used for finding “reviews” or comparing one item to another. These are also excellent keywords for authoring content and getting rankings within.
This technique is very simple. Start off your search by typing in “review of” and then you will trigger a list of the most recent searches.
If you continue typing in content “review of sy” as an example, you will get further search results and ideas for keywords that start with “sy”, like “systems”. People are always looking for quality reviews of products and if you can provide them with one, you can highly benefit from it.
Technique #2: Typing in Questions
Man…do people ever have a lot of questions. In fact, there are over 500,000 questions that have been published at Answers.com alone. I believe that there are likely 10’s of millions (yes, you read that right) of questions that people type into Google all the time.
There is an easy way to reveal a lot of these questions, again, Google Instant. Here is a list of questions I was getting when I typed in “where to buy”….
Where to buy kindle was at the top of the charts. However, you can elaborate on this quite easily. I continued typing by adding “where to buy kindle in”. Here are the results:
I quickly got 5 more results. In less than 20 seconds I had 10 quality “question” type search phrases, with tons of other opportunities to expand my search. You could then author content (at StreetArticles.com) related to these terms and get instant rankings in Google. Does research get any easier than this?
Technique #3: Starting broad, search the next letter
This last Google Instant technique works wonders for finding an abundance of long tail search phrases. It is also very simple to implement.
You first start with a keyword topic. In this case, I started with something that was very current in the news “japan earthquake”, however this could be anything. I then precede this phrase by typing in a letter in the alphabet, in this case “a”.
Here is what I am referring to…
Google instant will yield results that include the term “japan earthquake” with the next word starting with a. In this case I have 5 excellent new keywords I would have likely never thought of.
japan earthquake and tsunami
japan earthquake animal rescue
japan earthquake aftershocks
japan earthquake area
japan earthquake alert
These are all trending search terms that can be leveraged as a writer. You can then move on to the next letter, or any letter for that matter. I naturally went on to do this exact same process, but with the letter “b” this time. Here are the results:
Another 5 “long tail” search terms. Not bad for another couple of seconds of research!
There you have it. Three fresh techniques that you can utilize to find high quality, highly relevant, and popular search terms.
Hope you found these techniques helpful and enjoy using them within your research and writing activities.
Have a great day,