People over-complicate finding keywords…making the process much more difficult than it has to be. The problem I believe is that there are so many different keyword tools out there providing people with “bogus'” data and metrics that you really don’t even need. People get lost in the world of keyword translation. Because of this, I want to walk you through the process of finding keywords in a raw, uncut and unfiltered manner.
You ONLY need to care about 2 Things!
When I am doing research, I really only want at two keyword data points. Traffic and Competition. That is it. Nothing more, nothing less.
Without traffic, there is no point in getting rankings in search engines. If there is too much competition, there is no point in getting rankings in the first place.
So ideally I want a keyword that has a good amount of traffic (the higher the better) and low competition (the lower the better). But what metric should you look at first, traffic or competition. This is a horse and carriage sort of scenario.
Here is How I Efficiently Find Keywords
First, I take a keyword in which I am looking for keyword ideas for (whether it be articles, website content, etc), and I dump it into Jaaxy, the keyword tool that I use. In this case I will put in the keyword “bass fishing”, something that I know very little about andI am not very good at, but I want to show you how easy it is to find awesome keywords, regardless of the niche. When you do keyword research, you need a “keyword tool” to get at the keyword data you need and I happen to own Jaaxy (Get 30 searches FREE) and I think it is it the best thing since sliced bread, so that is what I use.
Here we go, lets have a gander of my first set of search results…
Personally, I look at COMPETITION first. It is the most important thing to me. If I can’t get rankings in Google easily, then there is not point in care about traffic. You will notice that I have added check marks beside particular QSR rankings. QSR (Quoted Search Results) is a metric native to Jaaxy that tells you exactly how many competing pages there are in Google. This is the most important piece of information. If there are very few pages in Google under a search term, that is a good thing. That means little competition for me
Note: Google no longer provides this information and no other keyword tool gets at this piece of data as efficiently as Jaaxy does!
Competition should be your focal point. I personally aim for under 400 QSR, the closer to 0 the better. In this case all of the keywords with green check marks are under 400 QSR.
What is a Good Amount of Traffic?
Traffic numbers have this unnecessary influence on people’s decision. I don’t pay a ton of attention to traffic, to me the most important aspect is that the keyword gets SOME traffic. Competition should be much more important to you than any traffic or trend value.
Here is why.
If you get a #1-3 ranking in Google under a search term that gets 50 clicks per month, you are going to probably get a good number of clicks to your page. If you get a ranking on page 2 or 3 within Google under a term that gets 1,000’s of clicks per month, you are not going to get much traffic, if any. People simply don’t click past the first page of the search results, hence my reasoning for focusing on Competition first, Traffic second.
I usually recommend aiming for over 50 clicks in Jaaxy, the higher the better obviously (assuming it has limited competition). From my initial search, here are some great keywords that I would add to a keyword list for later use, all are definite KEEPERS and will be quite easy to get great rankings under. You could write an article, create a blog post, create a web page, or upload a video targeting any of these and get prime time rankings!
The keywords with under 100 QSR are pure “brilliance” when it comes t keywords that you can get ranked.
“bass fishing victoria”, 164 traffic, only 14 qsr (would average 100 clicks/mth with top 3 ranking)
“bass fishing for dummies”, 93 traffic, only 55 qsr (would average 50-60 clicks/mth with top 3 ranking)
I have literally spent a minute and one search to find these great keywords, in a niche I know nothing about.
A Keyword Research Blitz
In less than 5 searches, I am going to find as many easy ranking keywords using Jaaxy as possible, just to prove the how easy keyword research is when you only have to focus on Traffic and Competition. Here are 5 random searches that I did.
Search #1: Bass Fishing Lures
Search #2: Basketball Gear
Search #3: Best Diet Plans
Search #4: Growing Organic Tomatoes
Search #5: Why is My Computer Slow
66 low competition, high traffic keywords in 5 searches! Not bad for a few searches that literally took me a minute to do. This is the exact reason that keyword research is one of those things I don’t worry about, I find keywords at will. If I want 1,000 keywords, I can get them. If I want 1,000 1st page rankings in Google, I can also get those!
Imagine What You Could Accomplish in 30 Searches!
Now, I challenge you to do what I have just done, except I am going to get you to do this with 30 searches…using Jaaxy!
I know many people have been very interested in Jaaxy lately, and I wanted to let you know that we are giving you 30 free searches with Jaaxy. This is full access with no catches…check it out and use it for 30 searches and perform the same sort of keyword research I have done on these niches here.
Seriously, NO CATCH. 30 free searches including all the functionality that our paid members receive. If you decide you like Jaaxy and think it is a tool you will want to use on a regular basis, then you can decide if you want to get access to unlimited searches. If not, we are going to show you how you can earn more search credits. Either way you are a winner!
I hope you have enjoyed this article. Please leave your comments and feedback, I always love to hear them. Also, feel free to share this post with anyone that you want (via the social buttons on this page).
Take it easy,
Co-founder of WealthyAffiliate.com
Co-founder of Jaaxy.com