Comments on: Impact of Dollar Swings on PPC campaigns

By: Understanding PPC

Understanding PPC — Mon, 03 Nov 2008 08:49:24 +0000

I just came across your blog about and wanted to drop you a note telling you how impressed I was with the information you have posted here. I have a site “Understanding PPC” so I know what I’m talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!

By: James Schramko

James Schramko — Fri, 31 Oct 2008 15:58:52 +0000

Glad you mentioned the flip side of it – the fact that if you are making a profit – then all things being equal it should be better for non-US people.

The currency is leveraged more when the US dollar si strong as long as you are making a profit.

Regards

James

By: Dave B

Dave B — Fri, 31 Oct 2008 13:03:57 +0000

One of the easiest ways around this is to have set up your Google adwords account in US$ in the first place. In this way both your income AND expenses are in the same currency.

And keep some US$ in your PayPal account for other expenses, like your WA fees, etc

By: Sean Byrne

Sean Byrne — Thu, 30 Oct 2008 19:57:39 +0000

Hey Guys,

Thanks for the info… much appreciated!

I am really looking forward to your new program you guys are launching for WA members..

See you on the other side!

Sean

By: Jim

Jim — Thu, 30 Oct 2008 19:41:17 +0000

Just finished your post and guess what was in my mailbox…a wonderful letter form Google telling me not to worry…Starts out:

“We understand that the recent economic turmoil has created a lot of uncertainty in the lives of AdSense publishers.”

It whispered between the lines (my quote) “Adsense is in trouble”

Regards,
Jim

By: Marcus

Marcus — Thu, 30 Oct 2008 19:11:38 +0000

Really good advice there guys.

I don’t think many people have been able to work out the impact mentioned in your post, and you’ve put it over in a way that makes perfect sense.

Great stuff!

By: Scott

Scott — Thu, 30 Oct 2008 19:09:59 +0000

Hi,

Thanks for sharing this valuable and interesting information. we are indeed at the mercy of your collapsing economy, but we do not have to be victims.

Thanks Again,

Scott