Two-word Landing Page Optimization = 5000% ROI

July 18, 2008 – 9:14 am

You’ve spent countless hours setting up that Pay-per-click campaign or writing articles to drive traffic to your websites, but when traffic gets there you get the ultimate slap in the face… no sales.

Getting your website optimized is something that needs to be priority #1 before you start sending traffic to it. We recently exploded our Return on Investment (ROI) on one of our sites by over 5000%, and we did it by changing just two words.

The way that you word your landing pages will have a huge affect on the amount of cash that you put in your pocket each month. You need to know how to tweak and optimize your landing pages so that you aren’t leaving money on the table. EVERY single visitor that comes to your page is a potential client for life, all you need to do is explain to them why they can benefit from making a purchase from your site. Why is that weight loss product any different from all the rest, and why will it help them lose 10 pounds in 10 days? Connecting with your visitors on an emotional level will set your website apart from all the rest. Hit each visitor with an emotional connection, a great looking page where information flows from one point into the next, key benefits that are easy to find, and a clear pathway to make a purchase.

We’re not joking around when we say that our ROI jumped up 5000% by changing just a couple words, and no, it had nothing to do with changing the price.

If you’re stuck scratching your head and wondering why your visitors aren’t buying from your site, you need to get educated with website optimization.

Small tweaks can = BIG Rewards and earn you hundreds of dollars (if not thousands) more each day.

- Rewording a link
- Changing an image
- Moving an image
- Deleting some of your content
- Color of your text
- Deleting fancy graphics
- Changing a few words
- Tweaking your headline
- and a lot more….

It’s true that a two-minute tweak to a page can make you thousands every month. Testing your landing pages and websites, optimizing your content, and simplifying the flow is something that every marketer NEEDS to know. Don’t let a few words on your landing page hold you back from getting that new TV, or jetting off to Cancun with the family during spring break. Get informed, and let Kyle and I educate you in mastering website optimization at Wealthy Affiliate.

You could be just a few words away from being that success story you’ve read about time and time again.

==> Join us at Wealthy Affiliate and get that website optimization training you need!


To Your Profits,

Carson (and Kyle)
The Wealthy Affiliates
www.wealthyaffiliate.com

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  1. 23 Responses to “Two-word Landing Page Optimization = 5000% ROI”

  2. Hi guys
    I will be joining you shortly though travis
    the “bum marketer”.I see your group as a master
    mind as in Think and grow rich. No body can become rich with out. Thanks for keeping me going Paul Perry.

    By Paul Perry on Jul 18, 2008

  3. Any plans to actually tell us what the two words were?

    By Joe Lavery on Jul 18, 2008

  4. HI Joe,

    The point of the article is to outline the impact that small modifications to your web page content could have.

    We have made many optimizations to our sites over the years and seen massive changes to the pages overall conversions…

    The biggest boost usually takes place in the headline of your page. This is where a lot of traffic leak takes places, in particular if your page is not relevant to what your visitor is looking for.

    Putting the “exact” keyword within the headline will allow you to experience conversion and VLOS (visitor length of stay) improvements, as well as triggering emotion in your headlines.

    A Call-to-action (Stop Now!, Join Now!, Etc) will dramatically improve your page. There were instances in the past where it was as simple as forgetting to tell someone to buy that was affecting conversions. “Buy This Right Now (w/ a link)”.

    So see the small tweaks that we have layed out and apply them to your pages. Do them incrementally, as if you do them all at once, you will not be able to determine which change had the largest impact.

    Hope this helps you out.

    By Kyle on Jul 18, 2008

  5. hallo may frand thank you

    By med_essaidi on Jul 18, 2008

  6. Hey Gents… I want to thank you for the email. The LACK OF KNOWLEDGE just might be costing online marketers…their dream home that they always wanted.

    HUGE THANKS!!!!

    Antonio

    By Antonio on Jul 18, 2008

  7. This sounds very interesting. I am not a member but I am looking for a program that will help me make a regular monthly income. From what you say above I will need to have a website (which I don’t have) to be able to ‘tweak’to get the high returns. Is there an alternative?

    By Dave on Jul 18, 2008

  8. SO MUCH TO LEARN……..SO GLAD I’M IN WA!

    By plumber on Jul 18, 2008

  9. This an updated program and hoping to gain knowledge and to make more from it and thank you to the creaters

    By Emy Walter Ohide on Jul 19, 2008

  10. You guys Rock! I appreciate your candid advice and reminders about what works online. It is clear that you care and want to help others, rather than just get rich, sit back, and do nothing.

    Two Thumbs UP!
    KarenS

    By Karen on Jul 19, 2008

  11. Thanks for reminding me of this… great stuff!
    No doubt… Internet marketing is for the creatively inclined :-)
    Keep up the great work!
    Plan to join you soon…
    Tammy

    By Tammy on Jul 19, 2008

  12. Hey Kyle thanks for the awesome info. I trying to finish my first site selling IM marketing products. This is very valuable info. Thanks again! Cisco.

    By Cisco on Jul 19, 2008

  13. Coolness ! Love the way you guys share this stuff, I am very new to WA but love every minute of it, still just taking a back seat in the forums, but lapping up all the great advice just like this blog :)

    You guys and the whole WA family rock. Its my new virtual family :):)

    By Ozzie on Jul 20, 2008

  14. I’m on my 2nd week of being a WA member, man! I wish I found you guys years before, I learned a lot from those tutorials you got and it opened my eyes towards Internet Marketing…and this message you got here really made me eager to start my campaign soon.
    Thank you for being very helpful.

    By python on Jul 21, 2008

  15. Hi, Guys!. I’m reading over all your info on the Internet, along with info from other companies. So far, the coaching and downloads sound like it would be something I could learn to do (with a lot of help). However, I am very new to doing anything on the net except emails and searching. I’m just afraid of spending more money on stuff like this, as I have done so before and really didn’t get the info I had hoped for. I have also heard the Affiliate Mktg has “gone by the wayside”. I don’t have a website and don’t know how to set one up. Thanks for any comments/advice! ladyluck

    By ladyluck on Jul 21, 2008

  16. i hope i will get agod thing to WA.

    By fides on Jul 22, 2008

  17. Hi LadyLuck,

    You do not have to be overly technical to earn money online…and the technical aspects that you do need to know can be taught and we can provide you help with.

    Affiliate marketing is definitely not going anywhere and anyone that tells you this is trying to use “scare tactics” to get you to buy their product. Online spending is only continuing to increase and affiliate marketers are gaining more traction and earning more money than ever.

    We would love to help you get up and running at Wealthy Affiliate!

    Take care,

    Kyle

    By Kyle on Jul 23, 2008

  18. I am looking to get started in an online business. I would like to know how much it cost to start up and be on a path for success. Also how long should I expect to wait to see a profit.

    Thanks

    By Rick on Jul 27, 2008

  19. Hey Rick,

    Outside the membership fees, you can get started for no additional costs at Wealthy Affiliate. We provide all the training and tools you need to get started and also outline free techniques that you can use to start earning money right away.

    It is 100% profit (outside the cost of your time) if you start with free techniques, so anything that you earn using these techniques will be pure profit.

    In terms of paid search, we teach techniques that yield profitable campaigns…so if you learn what we teach and then implement based on the action items we give you, it should not take long before you achieve a profitable campaign.

    Hope this clarifies.

    Cheers,

    Kyle

    By Kyle on Jul 29, 2008

  20. Well, I just signed up after reading everything over the past month, yours and others–this seems the right choice! I’m as excited as heck!!! and looking forward to meeting all the WA bloggers. This is all new to me (I can hardly cut and paste) so I will be looking for a lot of help from you all. Bonnie, aka, Arizona Wild Woman (65 and learning).

    By BonnieT on Jul 31, 2008

  21. Thanks for the great info, adding it to my “To Do” =)

    Udude

    By Udude on Aug 2, 2008

  22. Hi Kyle and Carson,
    I Love the way you guys share this stuff Thanks
    for all tips

    By Jonclaude on Aug 26, 2008

  23. As a fellow Canadian, I feel like this is a safe investment. I have absolutely no idea about internet marketing, websites or how to find a product. Just that I want in.

    Am I correct in the assumption that you can teach me all I need to know and that you will hold my hand through the process from sign up to my first sales?

    By Jan in Calgary on Oct 31, 2008

  24. Yes, we do help you with the entire sales process. You do not need an experience within the Internet marketing world prior to joining WA!

    By Kyle on Nov 1, 2008

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