Thursday, November 27th, 2014

The 2012 New Year Extravaganza – Shaping Up to be a GOOD One!

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Hey folks,The 2012 New Year Extravaganza - Shaping Up to be a GOOD One!

As we near 2012, there are exciting things to look forward to in the coming year. There are also many landmines that we need to be aware that can lead to a lack of efficiency from a cost and time perspective.

In this post I am going to discuss some areas of concern and open up some dialogue on certain concepts that are often misconstrued, misrepresented, and misused.

2012 is going to be your best year yet if you do things right and prepare for the new world of Internet marketing.Ready for some honest insight into what I think 2012 is going to look like? Want to know about something we are giving away to members of Wealthy Affiliate on January 1st, 2012?

Read on…

Social Ain’t Going Anywhere

Many of you are late to acquire social…many of you are probably reluctant to utilize social media for your businesses, for your website, and as a medium to share information.I am not going to lecture you here, but you need to understand that your business CAN benefit from social media. It can also lead to some major inefficiencies (can be a waste of time) if you overuse it.

You need to find out what works for your business and for your brand. No entity is the same and none should be treated the same.

So which ones should you use? At the minimum you should familiarize yourself with Facebook and Twitter. For 2012 I am predicting that Google is going to take a run at Google+ trying to force it upon people by integrating it much more heavily into search. You can prepare yourself by getting an account if you have not already done so.

There may be new up and comers that you should adopt as well, but it comes to management. It is tough to manage MANY different social profiles at once, so do what works for you.

One of the biggest aspects of social is SHARING. Getting your content out there is becoming much easier thanks to social mediums. Content can become viral very quickly and if you make content quality a core focus of your website, then you will see a significant amount of traffic coming to your site.

Are you still SELLING?

As I explained in a post that I wrote a while back, Hard Selling Ain’t Cool. I meant it. People are spending far too much time online trying to sell stuff. The Internet is not a vehicle for the hard sell, it is a medium people go to get informed…if you can help them out and build a relationship with them, then maybe you are going to be able to turn them into customer…perhaps a lifetime customer.

I am still seeing it all the time. People with weak “promo only” websites, people with review pages that are sell, sell, sell, and sites that are basically a replication of the sales page.

Not good!

Think of your experience online. Do you go to a site that is a promo and say, “this page is so awesome…I really trust this site!”?

Likely not.

All it will take is you to review your own website or blog as a viewer or get a friend to take a peak to let you know if it is delivering. You are in the people business and if you don’t deliver to your visitor, there are billions of other sites they have to choose from (and they will).

Another issue I still see is people promoting a product because they “think” it will sell rather than knowing the product or being a user of the product. How can you recommend a product if you don’t know it is a good product.

Selling stuff becomes so much easier if you are a user.

Think of all the stuff around you that you use on a daily basis and love. These would be easy for you to sell. If you are going to review a product, know enough about it that you can help someone make an educated purchasing decision. Don’t become a grimy sales person just to earn money, it will only earn you a bad reputation and a short term stay in the business world.

A curator, who are they and does it matter to you?

Search engines are going to become less and less important in our day to day lives. If you don’t believe me, then let me explain the change that has already started to take place.

People are hungry for information, this is a static. People will always want info.In the past people have gone to Google to get information for everything. From news, to how to sites, to content revelation (finding stuff they didn’t know they wanted to know). Now with the influx of tablets, apps, and curation tools and curators (people that don’t create content, rather they distribute it).

Now content is getting found without the help of Google. It is getting found through other mediums. For example, I love many of the apps out there for finding news, Pulse and Zite to name a few.

People will always use search in some form, so don’t think your SEO efforts are going to waste. They aren’t. What you need to consider is the rest of the content mediums that will continue to search for and find content that is valuable and that offers a quality user experience.

You want reach? Think about the end user reading your content, not the keywords within the content.

Is everything becoming FREE?

Not necessarily, but people are much more conscious of their dollar these days and are not paying for things they typically once paid for. Information is a big one, and with the rate at which technology is advancing, there are many services that are using the ad based model to drive their businesses.
As an online business, you can leverage MANY of these free services to drive additional business and to use as productivity tools for your business.

Here are a few of my favorites..

As a marketer, you have a ton of tools that can lead you to an efficient, bootstrapped business without having to spend a ton of money. Not to mention the best Internet business training out there is only $47 per month (shameless plug).

Not everything is going to be free, but as technology prices lower, more and more free businesses are going to enter the market. A user base is worth something to companies and we as users, get to take advantage of that by using many tools and services for free…as well as getting a ton of information for free. :)

Education should not cost more than a car!

News alert:manufacturing jobs are disappearing and so are jobs that can be outsourced. These may include some of the jobs that some of you are currently doing or know someone that is doing. The content/writing, call center, tech support, programming, manufacturing, even personal assistants.

We (Carson and I) get this, and it is the reason why we have not just created an “info” platform at Wealthy Affiliate. We have created and continue to build new services, technologies, and support mediums into the community.

Info itself has become far less valuable, the way it is delivered, the supporting tools and systems, and the support/communication mediums are where the real value comes in.

I can honestly say that a year from now there are going to be far less $1997 info products slamming into the market.

I am sick of seeing people getting ripped off by these, and I know there are many people that are exhausted from the 1000’s of people promoting a new product like this every week.

I also think that people are going to smarten up to the costs of education within the offline world (I hope). The practical and applied knowledge that you can learn from an education on the Internet (and one that is current) is becoming vital to your function within the work place. If you don’t know the Internet business, then you are probably going to limit your potential as either an employee or a business owner. This will give you the upper hand.

Pretty much everything can be done on the Internet these days, and pretty much everyone is on the Internet several times throughout the day. Why wouldn’t you want to be part of these and educate yourself in it? You are only increasing your value!

Amplifying Efficiency and scalability

Outsourcing is cost effective and can lead to scalability. It is only continue to grow as more people become aware of it as an opportunity to not only make money (through doing the work), and people can leverage cheap labor to get a lot of the tasks completed that they do not want to do and will allow them to grow.

If you are only one person or only a few person operation, it can be difficult to scale. You eventually tap out your resources (there is only so much time in the day), and by outsourcing tasks like website development, content creation, social profile management, etc…it can allow you to focus on growing your business.

Outsourcing has changed though. A lot of people have entered the global “outsource force”, meaning that there are good workers as well as not so good workers. That is life, but you should treat any outsource work you do as a business relationship. It is not simple, it should be done with care.

Not everyone is a good worker, I can attest to that (I would even say that most people do not produce quality). So treat your outsourcing as a company would any hire. Do your due diligence, ask for work samples, and get a small job done before you sign into a big contract.

Proper outsourcing can lead to scalability and is going to be something that is going to continue to be used heavily by online and offline businesses in 2012. Why would you hire local help when you can get the same thing done in a far more cost effective manner online?

Shed the tasks that you don’t want to do and become better at the tasks that you like doing!

New Years 2012 – A Internet Marketing Resolution

We are starting the New Year off with a Bang!

On the week of January 1st – 7th... we are going to be launching a New Years Resolution package to ALL active members of Wealthy Affiliate. We are doing this in pure appreciation for our members and the fact that so many people have stuck with us over the years. 6.5 years later and Wealthy Affiliate is at the top of the game, with a TON of awesome stuff coming in 2012.

Here is the BARE MINIMUM we are going to be offering all members:

  • At Least 300 Keyword Rich and Highly Valuable Domain
  • At Least 1500 Low Competition, Easy Ranking SEO Keywords
  • A Guide to Success in 2012 – Traffic Explosion 3.0 Style!

Lots of things to look forward to and Carson and I personally believe that some of the things that are coming to WA are going to send shock waves through the industry…but are very good and will lead to greater member success rates.

WA is going to be the place to be in 2012 if you are looking to scale your success in the ever elusive Internet world.We wish you all a wonderful holiday season!

Cheers,

Kyle (& Carson)
Wealthy Affiliate
www.wealthyaffiliate.com

Comments

27 Responses to “The 2012 New Year Extravaganza – Shaping Up to be a GOOD One!”
  1. Peter says:

    I think there are going to be a lot of challenges in terms of SEO and backlinking. We gotta learn how to adapt and overcome for 2012

  2. cham says:

    I’m really excited for those new things that will happen in the next year 2012! I have been in Wealthy Affiliate University for about 5 months already and I’ll continue to stay. I really learned a lot of stuffs here in just a short period of time.

  3. Kyle says:

    @Daniel

    Thanks for the kind words and I am glad you did make the decision to join WA when you did. There are a lot of programs out there that simply do not keep up with the trends of the Internet…this includes pretty much any digital product or community out there. Our goal at WA is to continue pushing out the latest training techniques and continuing to innovate our tools and services so they work for today, not yesterday. All the best to you in 2012!

  4. Kyle says:

    @Alex

    There is a free (simple) version within the search page on the Jaaxy.com website:

    http://www.jaaxy.com/search

    Cheers,

    Kyle

  5. Daniel says:

    When I first saw this site (and I have that on record…11-29-08) I knew this was it! At the time, I settled for a $10 membership to a now-defunct Internet marketing training program. I had been a member of another by this time…which I had visited. To my surprise…these people (I will only say they’re from Brattleboro VT) are STILL TEACHING THE SAME STUFF, USING THE SAME VIDEOS TODAY…BEING CREATED AT THAT TIME! I could not believe my eyes! Where would I be if I were still paying $67 for that rubbish! I say it again and again (because I believe in this place) my hat goes off to Wealthy Affiliate University and the people who make it happen!

  6. Alex says:

    Hey Kyle, when you said about your favorite tools there is this: Keyword Research (google external, jaaxy free version)

    Was this a misprint? I didn’t think there was Jaaxy free version.

  7. Aster Selassie says:

    Hi! I am new, and 2011 was ok,but I am looking forward to 2012 I intend to use all the resources that are available to make 2012 a very successful and rewarding year. Happy Holidays to you too

  8. Ezekiel Sanni says:

    Thanks Kyle,
    You have promised us that members of WA are going to experience better new things come 2012 starting from January 1, 2012. We are hoping to see what you guys are having for us

    Thanks

  9. Sonia says:

    Thanks for the information. Social media has now been playing the biggest role in media advertising. Like mentioned on my blog that it is the “Entrepreneurial Mindset” which is the dynamic and driving force behind successful advertising.

  10. Kyle says:

    Thanks for the kind words everyone and wishing you all a happy and successful 2012! It’s going to be a good one!

  11. Jackie Anderson says:

    Hi Kyle & Carson,

    I like your insight into 2012! Since, I’ve become apart of WA I’ve learned a ton of great things. I concur with you wholeheartedly that WA is the place to be. I think this is one of the best training resources on the net!

    I especially like when you said, “You are in the people business and if you don’t deliver to your visitor, there are billions of other sites they have to choose from (and they will).”

    If ever you had your head stuck in the sand, now is the time to be observant to what is really happening in the marketplace.

  12. imprincesz says:

    Oh my, I can’t wait for 2012. I have joined WAU through the $1 trial and I was looking for reasons to stay after the trial ends and this New Year’s Resolution Package made me think twice. I am so way behind the 30days Success Club but I will try to catch up during our Christmas break. I hope 2012 will be my year. Thanks for giving us newbies the $1 trial, it was definitely worth it.

  13. meknowsu says:

    I just started with the WA community and have been very impressed with the professionalism and knowledge of the members. Everyone is very helpful and if you have any questions they are answered quickly. I am glad that I joined because I am learning the best of the best when it comes to internet marketing and building a sustainable business online.

    Thanks Kyle for sharing your insights for 2012, it is going to be a monumental year.

  14. Kyle says:

    @Christian

    Keywords are definitely still important. They allow you to find niches that have very little competition. The focus however on keyword density is not nearly as important as it once was, so it is important that you understand the logic behind Google’s algorithms. They don’t want to see 4% density, they want to see content that is quality (they use LSI indexing for this), is not keyword injected, gets shared, and that stays active. If your keyword is in the title and at least the first paragraph of the content, that is a good start. Don’t overdo it though.

  15. Russ says:

    WA is one place I can count to deliver absolute content in this industry. Top notch stuff. Easy to get lost with all the info inside your members area.

  16. Thomas says:

    Hi Kyle,

    Thanks for this awesome post. As I have watched one of the Webinar inside WA, i realize that the only thing that never changes and everyone is hungry for is probably quality content. All mediums like Google, Facebook, twitter, social media may be gone in the next decade but quality content will always stay and wanted by people.

    One of my new strategy is to fail fast by testing my ads, landing page, opts-in with Google Adwords and once I found the winning combination, I would blast it all out to the mediums out there, knowing that it will be profitable.

    Thanks for creating WA, it has been the best IM education for me since 2007!

  17. Christian says:

    I can attest to the fact that Wealthy Affiliate is the best and most sensible internet marketing training out there, I have learned how to do things within the online marketplace I could have never imagined. Also, as I look around online at many of the sites we all frequent (bestbuy.com,amazon.com,etc) I understand how those businesses operate and reach people, from a marketing standpoint, and i’m able to leverage that insight within my own promotions. If you apply what you learn at WA and stick to it, I have no doubt that in a year’s time your life could be changing for the better, financially and otherwise. Creating freedom is important to me, and you’ll have the tools to do just that upon joining WA.

    Question for Kyle: do you think that the importance of keywords is becoming less and less relevant, and the focus on great writing and informative content is taking its place? If so, how should this be approached as we go forward?

  18. Jay says:

    Hi Sean, There is a lot of great information for you to learn from these folks. Wish you all the best.

    Jay

  19. jeannette says:

    Hi,
    I’m a straight up newbie, and i’m gonna need a lot of help in the coming year,. Until then
    Enjoy your Holidays you all.:)

    Merry Christmas

  20. Kyle says:

    @Mike

    You too Mike!

  21. Kyle says:

    @Sean

    We can definitely help you out, that is what we do. I can assure you that we are not a scam and as soon as you join WA, you will see that we are very active within the community (as well as many others are). If you EVER get stuck, there will be someone there to give you a hand. You can user your existing site, or you may even want a new one. Our training will help you out with that. :) Hope you decide to join, would love to have you as part of the WA community. ;)

  22. Kyle says:

    @Bob

    Absolutely, sometimes you have to step outside your comfort zone to realize success. The most important aspect of this is becoming good at what you are not good at. If you never work on your weaknesses, you are not becoming more valuable. More valuable as a business owner and more valuable as an asset to any company.

  23. Kyle says:

    @Melanie

    Exactly, 2012 is going to be an exciting year for the Internet, and online education. Thanks for the kind words and I wish you a happy holidays and nothing but success in 2012. :)

  24. Melanie Gardiner says:

    Roll on 2012 – the internet is really changing the face of business. Whilst off-line university education is at an all time high, online education is affordable, and in my opinion Wealthy Affiliate is the place to for anyone who wants an internet business – the way to go. Bring it on 2012!

  25. bob says:

    as I try for the first time artical writing ( with your help ) all the information that has come my way
    via your emails on how to write articals is at times confusing but that was my ticket to not try at all so I
    made up my mind to challenge my self beond my comfort zone you know that zone the one that says
    I will just put it off until tomorrow and tomorrow never comes!!
    with that being said I would like say thank you

    bob challenge my self smith

  26. Sean says:

    Hi guys am an accountant from Trinidad (island in the Caribbean) wanting to start an online business in fact I went so far as to pay for hoasting and started setting up a website.
    Hey I have wasted quite a lot of money chasing bogus crap all scams, I am really thinking hard about joining your program, how will this affect the website I am now trying to build, will I have to close it down, will I loose more money, your feed back will be appreciated, I am completely new to this.
    Thanks

  27. MIKE LARTER says:

    Nice post guys – have a great Christmas season.

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