The “Oyster” Marketing Strategy
This is a story I can completely relate to for many reasons.
Believe it or not, I used to work for an aquaculture company during my mid to late teens, with my main duty being “picking oysters”. Although this was a back breaking job it was one that taught me a lot about work ethics and how to work quickly and efficiently.
I guess in a way it also taught what I don’t want to do for the rest of my life. You can probably relate to this, and you may even be in a job right now that you are hoping to quit one day.
Anyways, here we are 10 years…and a roller coaster ride of a decade later. I have been able to accomplish success within the Internet marketing world through the same hard work and work ethic…in what some would call in “extraordinary fashion”.
So today I thought it would be COOL if I could combine the two industries and show you the relation between an “oyster” and “how to make money online”. Although they are VERY different in nature, I was able to find a correlation between the two.
This is what I call the Oyster Marketing Technique…
To find the relation between online marketing and the oyster business, you need to understand a few things. First, there are 4 components to the oyster that correlate to a successful marketing campaign…the beach, the oyster shell, the meat, and the pearl.
The first thing I want to look at is the beach. Oysters grow at different rates, and flourish much better depending on the water temperatures, currents, and location of the beach. We will call this the beach component, and this translates to the “geographic market” in the Internet marketing world.
When you look for a beach you need to really analyze all of components of that area. You need to understand the true demographics of it. Is is easy to deliver product from that area…are the winds so high they will blow away your oysters, is it an area known for “red tide” in which there are seasonal times you cannot sell your poisonous oysters.
The same goes for geographic locations. Can people in that area buy the product you are selling? Do they have enough money to purchase your product (if it is paid)? Are the people in that area even interested in your product? Do they speak that language? It is important that when you choose geographic location within PPC campaigns that you understand the market. You need to know that there are adequate and qualified people within that jurisdiction that can purchase your product.
You need to understand the beaches and understand the seasons in which the beaches produce the best harvest.
Second, we have the oyster shell. This is the home for the oyster. The bigger the shell, the more the meat there is within the oyster. The longer you leave an oyster on the beach (ie, the more time you invest in it), the bigger the oyster grows and the more money it is worth.
This translates into customer value in the Internet marketing world.
The more patient and more care you give your oyster (customer), the better the opportunity you will have to earn the most money from it. The same goes for the IM world…the more you help out a visitor, the better the customer they will be. This definitely applies in particular to the email marketing realm.
The better you are at building the relationship and nurturing your “list”, the more success you will have and the greater the “value per customer” relationship grows.
Next, we have the meat. Oysters tend to vary in size and although the biggest oysters fetch the most money, the smaller oyster are in much higher demand. There are many more markets for small oysters because of their popularity within the restaurant business and “smoked” oysters business (canned).
Because of this, you can typically sell more volume, but the small oyster market has much more competition and is subject to price slashing and business lag…things that the extra large oyster marketer and the cocktail (mini) oyster market are not subject to as much.
If you are crafty as an oyster business owner however, you can find more niche marketers for the more popular size oysters. For example, there are restaurants that don’t serve oysters that you could deal “direct” with and earn higher profit. There are also tradeshows, different distributors worldwide, and also an online market.
In the Internet marketing world, this translates into market size, versus the niche markets.
The largest markets online reap the largest amount of sales, yet are volatile to ongoing influxes of competition. However, within these large markets (like weight loss, like dating), you can find smaller niches. Long distance relationships. Dieting for women post menopause. Etc.
Then there are the “small” markets that have very little competition, and on occasion take a little more work to get going. But the market is always there and MOST people are not willing to do it, so you can take full advantage and corner that specific market. These are the unique niches like “tractor canopies”, “little big man ladders”, “men’s anti-aging cream”, “yoga for basketball players”.
The meat is where the market is!
And then you have the pearl. Pearls are very rare and in fact, in my 4 years in the oyster business, I only came across one…and it wasn’t the ideal pearl shape (perfectly round). I guess you could call this kinda lucky (that I found one that is).
A pearl is VERY rare in the wild and is created when a spec of sand finds it’s way into the mantle folds of the oyster…at which time a calcium carbonate form builds up around it.
A pearl is equivalent to hunting for something that is not there or very hard to find…or an illusion in attempt to earn a MASSIVE PROFIT.
The pearl is what most people look for, yet the fewest people ever find. I compare it to someone looking for the “secret to success”…when in fact, the secret is that there is NO SECRET (if that makes sense).
I mean, there really is not secret niche, no pearl that is waiting to be found on the Internet.
Sure I guess you could refer to unexplored niches and keywords as pearls, but there are so many of them out there that I could not state they are “rare”.
All you need is to research and find your ideal beach (it doesn’t even need to be the best one), find the right size oyster shell, find a market for your oyster meat…and you will be a successful farmer and in Internet marketing terms…a SUPER AFFILIATE or a MILLIONAIRE!!!
I guess I could end this within the old saying…
“The world is your oyster”!
PS. Leave feedback! Also, I am going to be elaborating in great detail on each section (the beach, the shell, the meat, and the pearl) in the future!
Part 1: The Geographic Marketing “Beach”
Part 2: The Oyster Shell – Creating More Powerful Customers
Part 3: The Meat – Sell More Low or Sell Less High
Part 3: The Pearl – Are there such things as Internet Marketing Secrets