2011 is here. Whew!
What a year 2010 was. I first want to congratulate you if you made it through 2010 as it was not the easiest of ones online nor was it the “peachiest” of economies.
I know 2010 was a tough year for me personally and I am looking forward to a clean slate in 2011.
Some major shifts have taken place on the Internet and I believe 2011 is going to be one filled with opportunity and exciting times.
Today I want to give you some insight into these opportunities and make some very bold predictions about the state of the Internet, the state of the search engines, and where you can really make some serious money in 2011.
Alight, so here are some very BOLD predictions on my part:
Google has grown up…
What can I say. Google wiped out a lot of PPC marketers in 2010 and ultimately wiped out a lot of you. I know for one I had to deal with some major Google set backs, and in some cases for no particular reason.
The problem was that there were certain industries where scams were all too common. Google was hearing flack from unhappy customers that were falling victims to make money scams, dieting scams, and other erroneous offers online. They were also acting as the “FTC puppet” which made them set their new testimonial/affiliate guidelines.
Fair enough…these programs shouldn’t be allowed to exist and truly give honest and ethical companies like ours at WA a bad name. We do think that this was a good thing looking back and there will be a lot of opportunity within Google Adwords in 2011 as they appear to be easing up somewhat on the REAL marketers.
What about the Yahoo Search Marketing/Adcenter Merger?
What has happened to these search engines since? Well, at first Bing saw an explosion in traffic but unfortunately for them it was short-lived. Google continues to win the search engine war and is continuing to see their market share increase.
The good thing for us as marketers is that we can set-up campaigns in one spot for a larger traffic base. Instead of having to have two accounts, we can now have one. The bad thing is that MSN Adcenter is difficult to use and is not all that user friendly. They have a lot of work to do!
The traffic within the collaborated network is excellent quality though and should not be overlooked. If you want to scale a Google Adwords campaign or no longer have an Adwords account, Adcenter is the first place you should look.
The local marketing trend is hot and it is going to continue. In fact, it is not a trend…it is more of a common reality. Local businesses are looking more and more to get online and there are some very simply things that you can do within the local marketplace to get website ranked, listed, and earning money from local businesses.
The fact of the matter is most offline business don’t know a lick about online rankings and with a little guidance, a little knowledge sharing, and a bit of perspective that people actually don’t use phonebooks any longer…will allow online marketers to leverage the massive amount of opportunity related to local.
I think we are going to see an explosion in localized services and technology. Companies like Groupon are going to continue to grow. Mapping projects, iPhone apps, online payments for local biz, and much more. Exciting year ahead in the local search market.
Subtle Hint Alert: Local marketing club coming to WA soon!
Mobile sales? A reality?
They are coming. People have been pushing the idea that people are going to be making mobile purchases for years and this is beginning to come to fruition. If you are not on the mobile bandwagon yet, you might want to consider at least becoming aware of it.
As a lot of purchases begin to move away from conventional search into app based search, you will start seeing a lot more mobile purchases. Think iTunes for every corner of every marketplace. In the next few years, people are going to be doing a lot of the product-based web searching through iPhone, Android and Blackberry applications versus through Google search.
Apps are also going to facilitate sales. People are going to be buying more and more through Apps versus buying through a web search (the search for a product will be done and bought through an app).
If you haven’t heard of QR Codes yet, get a load of this. These are codes (like bar codes) that can be read by phones, cameras, and QR scanners. You can quickly generate and build your QR code online and many new smart phones come installed with readers.
The mobile bandwagon still has lots of room. Jump on!
Yes, this is not new but it is a continuing opportunity. Building up a piece of online real estate and then selling it is a sound business model. People don’t realize that for the price of a domain and the ease of setting up a website these days they can already be getting great rankings in Google, Bing and Yahoo.
Choosing the right domain for this will be critical but there are millions of domains out there up for grabs that are “keyword dense” and can get you targeted search term rankings, lots of traffic, with very little work.
This is also known as site flipping and the market for “buying up” web real estate will remain strong in 2011. If you are strategic with your domain purchasing, you can acquire some valuable web real estate simply by buying domains. There are millions of valuable domains out there still up for grabs.
Outsource your force
As the economy continues to blunder along, people are looking to work for a fraction of what they are truly worth. Many companies out there are also seeking out qualified writers, developers, submitters, commenters, linkers, SEO’ers…you name it.
If you are in a position with some free cash you may want to look into outsourcing some of your more tedious and time consuming operations so you can focus on business growth and scalability. You need to evaluate what your time is worth by dividing up your tasks and aiming to eliminate ones that can be sourced to someone else.
Really, why pay someone locally to do the exact same job that someone can do for much cheaper through outsourcing. If you think this is “moving jobs overseas”, think again, Outsourcing is being done world wide and people that are doing the outsourcing working are also world wide.
The continuing trend of writing and submitting articles is going to remain strong in 2011. This is not going anywhere. The main reason:
The Internet is HUNGRY for quality content. You have probably heard that content is the king…well that is partly true. Provide keyword targeted, quality content to Google friend article directories and content submission networks can lead to quick rankings and long term earnings.
One key this year….having a website to go with your article marketing. Gone are the days of direct linking to affiliate programs.
Writing articles is going to remain a definite path to full time, online income.
Although we have not been a strong presence at any point within the social marketing world, we do understand how value can be achieved within the social marketing world. Achieving natural Twitter followers, building your brand on Facebook, or building connections via Linked-in.
What I don’t agree with is utilizing schemes to gain a social presence. Your following is fake and it really doesn’t carry a lot of REAL value. It just becomes a number of you treat your following like a number. Be real, be social, and most of all, don’t fake your way to “numbers” in the social marketing world. It doesn’t mean a thing if your social circles doesn’t care what you think.
YOU becoming our only priority 2011
We plan to open up some new opportunities for you this year. We are exploring some new and exciting ventures that we believe are going to have a huge impact on the way people research, the way people work, and the way people ultimately make money online.
Our member success at WA is going to remain a top priority and although this has always been our main focus, we are kicking it up a notch this year. Last year was a crazy and tough year for many marketers with so many changes and we are going to bridge many of the technical hurdles and many of the misunderstandings and SIMPLIFY success in 2011.
I would like to personally invite you to join us at Wealthy Affiliate for a journey to success in 2011. We are going to continue over-delivering to our members, providing new services that expedite success, and make your life as a marketer easier. Any level of marketer welcome!
Wishing you the most successful 2011 possible. Anything can be achieved through hard work and dedication!
To a prosperous year,
PS. Do you have your own crystal ball? Care to make any predictions, leave your comments below. Thanks!