Daily Link Building – An Investment In Links

Lewis WallerWritten by: Lewis Waller (member of WealthyAffiliate.com)

I’ve always had one golden rule when it comes to work:

Quality Content + Maximum Exposure = Long Term Success!

It’s a formula that works every time. And to me, long term success and financial security are a lot more important than short term success.

So how do I put my equation into play?

I always start off with the best content I can. I look at my competitors and ask myself what I need to to do to better them. If you have the best content then you deserve the top spot. If your content is average your success will be harder to maintain. When it comes to SEO, you may be able to link build and article market your way to the top of the rankings, but if your content isn’t the best it won’t stay there naturally. People won’t link to it on their own and the ‘long term’ part of your success will be a lot more difficult.

So first critical and maybe non-apparent aspect of attracting backlinks is to have Quality Content.

Now for maximum exposure, which in my eyes is the harder part…

If you want to have a top site in your niche you need to be at the top of the search engine rankings.  This leads to traffic and traffic leads to revenue. So, after the content writing and the web designing, the article marketing and the video creation it boils down to one simple thing – link building.

I still believe article writing and submitting to top ranked directories to be one of the best methods for getting traffic and links to your website. It’s easy, simple and free.

In saying this, I am finding more and more that “on-site” SEO is the most surefire way to get free traffic to your site. So today I’m not going to talk about article marketing. I’m not saying don’t do it! Not at all. I am going to be focusing on “getting website backlinks”, which is different subject. What I am going to talk about is a few free methods I’ve learnt along the way that I hope will make your day to day link building that much easier.

So How Do I Approach Backlinking?

I think of getting back links as an investment. Each one you get adds a little bit more value to your site – that’s my motivation for going and finding them. Yes, link building can be extremely boring and time consuming, but every link you get can be an incremental push towards getting higher Search Engine rankings.

Another motivation I have is to have a goal. Look at your competitors links and have a number in your head of what you want to aim for in say a week, a month, 2 months, etc. A good tool that I use is Yahoo’s site explorer.  It allows me to analyse your own and your competitors links (Note: You need to register for a Yahoo account before you use it).

I’ve read countless articles about which back links are ‘relevant’ and which you should be avoiding and everyone has something slightly different to say. I’m going to give my opinion here that is based on my experience. There’s no exact rules so you can use my techniques in paralell with some of your backlinking techniques.

So what exactly should you look for when building links:

  • A link from a page that is relevant to yours is worth WAY MORE than a link that isn’t relevant.  For example, if you have a dieting site your backlinks should be coming from other dieting sites.
  • Page Rank is a factor when getting links. But remember this, Page rank is only good if your backlinks are coming from relevant sites within relevant content.
  • In-content links with targeted anchor text are taken in high regard compared to links in footers etc.
  • Reciprocal links are almost worthless
  • Paid links are worthless.  Several Fortune 500 companies have been “red flagged” in Google and lost all of their rankings for buying irrelevant backlinks.
  • Nofollow links are NOT worthless (CONTROVERSY)

I know, I know – that last one may be a bit controversial but it’s what I believe. I look at it this way; Google wants to see a steady influx of natural, varied links. KEY: Natural and Varied.

To me that means that hardly any links are worthless (apart from the afore mentioned), I want to see a mixture of links pointing to my site. Low page rank, high page rank, do-follow, no-follow, mostly relevant, some not. Mix it up! If Google saw that you had only links from PR8 websites or only links from article directories it would look unnatural right? So that’s the key for me – Natural and Varied.

You should also consider the number of backlinks that you are getting to your site.  If you have too many, it can also make your incoming links look suspicious to Google and thus cause them to red flag your site and in some cases delist.  For this I recommend that you follow a page to link ratio.  For every page on your site, have a maximum of 2 backlinks. So if you have a 10 page website, get 20 backlinks.  As your site grows, you can increase you ratio, but when starting out you want to make sure you are very careful or you will get slammed by Google.

What About Social Media for the Purpose of SEO Rankings?

I’m also going to briefly mention the importance of social media. Twitter, Facebook & Google + are all platforms that you should be taking advantage of and focusing on. Tweets, Retweets, +1’s and Likes are all powerful sharing tools, and when you have a large, loyal following every article, blog post or page that you create on your site will have some serious “share power”. This can lead to links from people who like and want to share your content and these sorts of natural, real links are exactly what you are looking for in your backlinking campaigns.

So make sure you have these plug-ins on all the pages and posts within your site.  These are becoming more and more important.  If you are using WordPress, I suggest you check out the Tweet, LIke, Google +1 and Share plug-in.

Social Bookmarking

Ok, I know its nothing new but social bookmarking will get you some easy backlinks and speed up the Google indexing process. Different techniques work for different people but I always make sure I submit to at least a couple of social bookmarking sites for every page on my site (link directly to it).

Here’s a good list of Social Bookmarking sites that gets updated regularly:

http://www.wjunction.com/showthread.php?t=75559

Of course, you can use automation tools to submit to multiple social bookmarking sites at once. A few of my favourites (everything I mention here will be free) are:

http://www.onlywire.com
http://www.socialmarker.com
http://www.socialadr.com
http://www.socialmonkee.com

Onlywire’s free service allows you to submit 300 times per month, and once you’ve put in your details for each site you can submit with a couple of clicks at any time. Social Marker works a bit differently but allows you to go through social bookmarking sites one at a time. I prefer Onlywire.

SocialADR is a reasonably new site which has a great idea. You bookmark other peoples sites and they bookmark yours. That way you can get hundreds of people to bookmark your links leading to more exposure on the bookmarking sites.

Social Monkee’s free service allows you to submit your link to 25 social sites in one go. You can do this once a day – very handy!

Using Google To Find Link Opportunities

I use Google to help me find a whole variety of links – Blog comments, Forum discussions and Website directories to name a few. These sorts of links are easily found if you know a few tricks. One of my tricks is using fishforlinks.com.

Fish For Links

Fish For Links is a brilliantly simple site that allows you to search Google using a set of predefined queries. All you do is enter your keyword and choose the type of links you want to search for. You can search for blog comments on WordPress, BlogEngine & ExpressionEngine, as well as Squidoo, directory and forum links. An example of one the searches Fish For Links performs would be:

site:.edu inurl:blog “post comment” -“comments closed” -“you must be logged in” “Your Keyword”

This above search will find WordPress blogs that allow comments, will search based on a specific keyword, and is on a .edu site.  If you don’t know, relevant backlinks from education sites can give your site a big boost in the search engines. :)

This is one of my favourite ways of getting a quick link whenever you have a spare few minutes. Some of the searches are better than others and sometimes you’ll have to broaden your search term if your not getting any results. You should also remember that when posting links you should always post ethically – never spam!

There is a set of rules that I have when getting back-links from forums, blogs, and directories:

(1) When Blog Commenting always read the post and always think of something helpful, positive or interesting to say. Remember that a lot of the time your comment will have to be moderated so you’ll just be wasting your time if you post a poor comment.

(2) When Posting In Forums use the same approach. Never just post your link and never just write something like ‘Very interesting, you should check out…’. Add value to the thread and only place a link if its relevant. Forum posting is a touchy subject and a lot of the time your links may be removed. That being said, when it’s done right it does pay off as Forum links can sometimes bring you a lot traffic as well as the link juice.  Also utilize your forum profile to drop your website link.   This is a good way to get a backlink.

(3) When submitting to Website Directories avoid reciprocal links! I find the sort of niche directories you need are sometimes hard to find, I also find it hard to believe the amount of reciprocal link offers there still are on the net. When searching for directories I sometimes add a few extra parameters to the search query. Remember you can use the ‘-‘ (minus) symbol to add a keyword that you don’t want to appear on the page. I like to take advantage of that by adding words like:

– reciprocal
– exchange

An example of a directory search query would be (more on Fish For Links):

“Your Keyword”  intitle:add site -reciprocal -exchange

Using Google Alerts for Backlinks

Another handy tool I like to use is the ‘Google Alerts‘ tool. Google Alerts is a very underused service that you can use to be alerted to new or active discussions related to your keyword – usually forum discussions or blog posts. All you have to do is go to Google Alerts and enter the keywords you want to be alerted about and your email address. Two minutes work for a ton of link opportunities delivered straight to your inbox!

As you can see below, I have set-up alerts for discussions related to “weight loss”.  Every day I will be delivered new backlinking opportunities related to the weight loss niche without having to perform any research on my own. :)  A big time saver!

How to Use Google Alerts

Taking advantage of these free methods will easily help you to get a few extra links everyday, but always remember that golden rule – take action! A little bit everyday will go a long way towards the future of your site. It may be a long haul and it may be hard work but if you keep focused on the end game then you will get there.

I use daily link building tasks to compliment any other promotional work that I’m doing. That is, it’s always going on in the background, even when I’m working on something else. Sometimes I’m a bit slack with it, sometimes I’m on fire! But it’s always part of the strategy. Even getting a new link every day is better than nothing and it takes no time at all to find that link using the techniques I have outlined within this post.

Hope I have helped you all out and if you have any comments or like to add any backlinking techniques that you use, I would love to hear about them.

Take care,

Lewis Waller
CEO of DogWalkersCity.com
Active Member of WealthyAffiliate.com

Making Money Online Without Helping People – What Vegas Taught Us in 2011

This is Kyle from WA!  How are things rolling along for you in 2011?  I hope they are going well and if you are still struggling with to make money online with your business, I know of a place.

Carson and I just got back from our yearly conference in Las Vegas where we invite down some of our top affiliates each and every year to talk shop.  Believe it or not, this is not a conference about us “telling people what is going to happen this year”, it is a round table discussion about the past years’ trials and tribulations and a discussion about many different ways to grow business in the upcoming year.

Kyle Marcus and Carson in Vegas
Kyle, Marcus & Carson in Vegas

There are no “product offers”, “JV offers”, or “bragging” going in.  It is pure ideas.  It is pure strategy, and the term “ninja” even came up a few times (thanks for that Travis).

Anyways, I wanted to give you some insight into what we were discussing this year and how we felt we could improve Wealthy Affiliate as a community (not just the business aspect) to help even more people succeed online.

The common theme this year was that in order to make money online, you need to create a business…not a product.  People get so fixated on becoming a Clickbank merchant.  A product owner.  Trying to sell people stuff (often times junk) online.

Internet marketing is a people business.  Those that thrive, those that last long-term and those that truly create something special are doing so with a business in mind.

So, before you even consider joining another program.  Dropping your hard earned cash on another product online, you need to consider a few things.

(1) What is your business?  Who are the people that you are aiming to help?  What is your motive?

If your answers reflect this….

(1) I don’t need a business.  (2) I am not going to help someone, I want to make money.  (3) My motivation is Money.

…start packing your lunch because you are going to be working a 9-5 job for a few years yet.  If you answers looked like this…

(1) Not sure yet, but in a niche I enjoy and am passionate about (2) The people within my niche. (3) My motivation is to help people and grow a business.

You are well on your way to success.

A small shift in your mindset and one that likely goes against all the guru crap floating around out there….telling you to rip people off….sell more faster…charge more money…sell your rehashed info product for $2000 (or more)…that sort of thing…

TO ACTUALLY HELPING PEOPLE and CREATING A BUSINESS.

Steve Jobs doesn’t make money ripping people off.  Maybe the iPhone is a little overpriced, but he does offer a quality product that helps people with their personal lives.

If you take the core of any successful business out there that has longevity and a true core of loyal followers, you will find out that at the root of their BUSINESS they are in one way or another helping people.  This means making people lives easier, better or simplifying tasks that were otherwise more difficult.

This year transfer your ideologies from making money towards helping people and you will see much greater results.

Have a great week and we will be in touch very soon!

Kyle
An active member of Wealthy Affiliate (and half owner)
www.wealthyaffiliate.com

PS.  What are your thoughts are earning money online?  Can you do it without helping people?  If so, what is the point?

The Affiliate Marketer’s Mindset Shift

Guest Post by: Louise M., a Wealthy Affiliate Member

As an affiliate marketer, measuring your improvements is important, comparing what you learn with what you apply, going through your to-do The Affiliate Marketing Mindsetlist daily… But these objective improvements aren’t everything. They prove you’re on the right path but they unfortunately don’t guarantee success. The way you treat the affiliate marketing “game”, how you position yourself has a real impact on the results you’ll get.

If I had to make a list of the top 5 qualities of the successful affiliate marketer, having the right mindset would definitely come first. No wonder why the big boys in business have strong personalities and inspiring success stories. They have “that little something”.

Experiencing a mindset shift as an affiliate marketer isn’t as abstract as you may think. It’s real, it’s tangible. The mindset doesn’t only define the way you think but also the actions you choose to take.

The bad news is: It’s not given by God, it’s not a super power nor magic and it’s not effortless.

The good news is: It’s a decision! And you can take it now. It’s almost like a shortcut because it puts you on a different level, a higher one. It implies bigger/faster results and more responsibilities too as you’ll become a real entrepreneur first in your mind and then “for real”. But, as Spiderman’s uncle said: “With great power comes great responsibility”. Indeed, failures are part of the ride and you’ll always be the only one to blame.

Exciting, right?

Ok, we can agree that this introduction can be pretty blurry for those of you who don’t have that “success mindset” yet. So I am going to break the mindset shift concept into 3 parts where I will explain what the mindset changes I’m talking about really imply in terms of action. And we know money comes from actions, not wishes.

From acting inside the box to interacting outside of it.

Knowing the steps to take when starting affiliate marketing isn’t the hardest part. There is loads of information out there. Getting a clear picture of how it works and picking a good training program is important. When you start, you’re taught to put each task in different boxes. Sure being organized is important, keeping things simple is essential, but seeing it as a whole can greatly help you. Having a path to follow doesn’t mean you can’t go beyond the path’s limits, twist it a little, bring something more.

When tasks are not connected to each other, they at best only provide the results you’re expecting.  This is cool, but they rarely exceed that expectation. I’ll take backlink creation as an example and blog commenting in particular.

If the tasks you have to do aren’t connected to each other in your mind you may end up doing this:

  • write a trivial blog comment (because you want to create 15 a day and don’t have time to write more than “cool post, thanks for sharing!”)
  • send a preformated link exchange request to 10 bloggers
  • send a preformated guest post request to 10 bloggers.

It’s time-consuming and less effective than if you decide to “care” about such interactions. Indeed such tasks are just interactions with people.
When I started blog commenting, I decided to take it seriously and write very few blog comments per day (4 actually) but write good, relevant, different comments.

Here’s what happened…

After writing a blog comment on a PR4 blog (my blog has no page rank and was brand new), the author of this blog visited mine, commented on it, sent me an email and asked me if he could add a link to my blog on his blog (no real benefit for his blog) and invited me to guest post on his blog anytime. That’s it!

Ok, maybe there’s a bit of luck here but I worked for this and it exceeded my expectations. I didn’t have to ask for link exchange or guest posts, the author of the blog I commented on just asked me! And it didn’t happen just once.

What this illustrates is that this business, just like any business, is made of people and you have to interact with them. Contact people, ask questions, congratulate them. I often contact companies just to say thanks for their competent customer service or something I find great about their business and you have no idea which doors interacting with people online can open. Be curious, open, and dare. It’s always worth it. Your personality, your potential has value in this online business. You can use it and you should.

Also, keep in mind that the people who can teach you the most in this affiliate marketing business actually base their business on helping others. It’s the core of their business, the mean by which they eventually sell things. Observe how they work, question their strategies, interact. This leads us to another important part of the mindset shift which is the relationship with your prospects/subscribers/customers.

From selling to connecting

There’s something very important that many marketers wish they had known earlier in their career. It’s pretty simple but it makes a huge difference and you probably heard about it before…

Stop selling. Best advice ever!
New internet marketers often have the will to sound like big companies, to sell and use the well-known promoting techniques. But affiliate marketing is different, it’s about connection first, especially as we often target micro-niches and always need to find a way to be listened to, to make the visitor stop and stay. This time frame is extremely tight.
It’s challenging for sure but articles that are blatant ads don’t stand a chance. Customers have changed, they want more quality, more honesty, and they hate to be sold something. As Seth Godin says “People don’t buy what they need. They buy what they want.”

They want to have the choice and you need to trust them. I trust my visitors. I know that if they trust me back and believe this or that product can be of any help for them, they will purchase it. They are people, not clicks or stats, and most of all, they are not an abstract mass and shouldn’t be spoken to as if they were just the cog in the wheel of your money machine!

You know by now how important targeting your visitors is. Well, I believe targeting them is about knowing them more, connecting with them. I’m still surprised to see how the online world sometimes loses its offline roots. What I mean is that, in the offline world, you wouldn’t buy a self-help book from a guy who is constantly around you in the sole purpose of selling you this book, telling you that he knows what you need and got the best self-help book on Earth for you but that you need to buy it right now or… you know what I mean.

If I can give an advice here, I would say that each time you’re not sure whether the tone you’re using with your visitors is right, transpose the situation to the offline world. See? Human relationships are not that complicated. Keep your speech simple, honest, don’t say you know what people think or feel if you don’t but talk about you and spread the word about quality products and you’ll eventually sell what you’re promoting.

Connect first. Sales will come. Affiliate marketing can be that simple.

From being a prospect to being a marketer

This I believe is the most important step in this mindset shift. It’s about how you perceive yourself, your marketing efforts, the side you decide to be on. You’re a marketer. You run a business. Ok, this business for now is just a squidoo lens, a couple of articles on several directories and one product you’re affiliated with but it’s what you’ve built so far and it will grow.

“Thinking big” can be pretty abstract for some of you, I can understand that, but it simply means defining your priorities differently and not putting limits to what you can accomplish. Priorities is what differentiate a marketer from a half-way-between-prospect-and-marketer person.

Marketers don’t look at shiny objects, don’t believe in miracles, only in themselves. They don’t Google “how to get rich doing nothing”, they do, they keep doing things. They don’t know everything, they specialize themselves in something and get help for the things they don’t master.

Do internet marketers have a secret? Well, yes. They do. They rarely say it but… they work their butt off! That’s the only secret. They are so convinced about the results they can get that they work, work and work again. With consistency. With a positive mind. With a good philosophy when they fail. They always move forward.

You need to be a marketer before getting any results, not the other way round. Isn’t it logical? You can’t wait until you’re successful to start taking this business seriously, right? You have all the cards in hand. You’re the linchpin.

Now let’s play!

Louise M.
Blog Author: The Purple Choice

The Pearl – Are there such things as Internet Marketing secrets?

I hope you enjoyed last week’s Part 3 edition of the Oyster Marketing strategy on selling.  Today I am going to talk about the 4th an final stage of the Oyster marketing technique, the pearl.

Are there Internet Marketing Secrets?

This is probably the most exciting for me to write about because it is the most mysterious.  Is there that hidden pearl online…or in Internet marketing terms, is there a secret that only a few high stakes marketers even know about?

Are there secret niches? I wonder.

What about secret keywords. Hmm…keywords that make people millions of bucks. Keywords that only certain people know how to find.  I wonder…

I am going to look into this and discuss my personal thoughts on IF there are secrets online, and if so, where do you find these hidden gems.

Before I get started, I want to quote the very first Oyster Marketing Strategy post that made the initial reference to “the pearl”.

Pearls are very rare and in fact, in my 4 years working in the oyster business, I only came across one…and it wasn’t the ideal pearl shape (perfectly round).  I guess you could call this kinda lucky (that I found one that is).

A pearl is VERY rare in the wild and….

….pearl is equivalent to hunting for something that is not there or very hard to find…or an illusion in attempt to earn a MASSIVE PROFIT.

The pearl is what most people look for, yet the fewest people ever find.  I compare it to someone looking for the “secret to success”…when in fact, the secret is that there is NO SECRET (if that makes sense).

So really, what I was saying is that:

If you are looking for some sort of Internet Marketing Secret, you are either going to grow old and grey doing so, or you are going to find something that appears to be a secret, but in actuality it is an “illusion”.

Being in the Internet marketing world for 8 years now, I have a seen and performed a lot of strategies that have worked, and on the same token, many that didn’t work.  In no way were they secrets, rather “techniques”.

I mean, if there was a secret, nobody would tell you right (unless they are really bad at keeping secrets).  Secrets are something that are private…stuff that isn’t revealed.

Do We Know of Any Hidden Internet Marketing Secrets?

Carson and I have never sought out secrets and we refrain from using the term altogether because the truth of the matter is, we FOCUS ON TECHNIQUES.

Any successful investor, any successful restaurateur, any successful Internet marketer, or any successful business person will tell you that they achieved their success not because of secrets, but because of the hard work, testing, implementation, and techniques they applied to their business.

I can honestly tell you that I don’t know any secrets.  In fact, anything that I do know I have and will continue to reveal to you as a blog post and ultimately, to all the active members at WA.   That is why Carson and I created WA…

So, all this talk about no “Internet Marketing Secrets”, but how do you succeed online if there are no secrets?

What really is Internet marketing?

Think about this for a second…

Hope you didn’t have a mental jammer there.   Internet marketing is the act of marketing something online.

Duh.

But seriously, it is the “interaction” between a consumer and a product/offer.  If you, as the marketer, can connect these two distinguished dots, you can succeed.

A consumer starts with a keyword.   A product/offer ends with an affiliate program, some sort of actionable offer, or a product that you own.

To understand the online world, let’s first look at the offline world.

Say you want to sell a hot dog…lots of hot dogs.  Where would you go looking to sell this hot dog.  Would you go looking inside a mall?

Maybe.  But there is a lot of competition there.  Ideally you want to position your hot dog stand in a place where people want your product.

Where is that?  Some place that you would find hungry people that like hot dogs.
Example: A baseball field.  Hot dogs sell well there.
Example: Outside a night club when you get all the hungry drunk people craving food.
Example: At the park where hungry business people go for a walk at lunchtime.

Now, with offline business there is a lot more trial and error to find your magic formula…or your pearl.  Remember, a pearl is not a secret, it is a well-defined technique.  In the online world, things are MUCH, MUCH easier.

Yes, you heard me say that.  We as Internet marketers have things easy.  Does this mean IM is easy? No.  But selling a dog training program online is a hell of a lot easier than trying to find the best place to sell a hot dog in New York City.

Why is Making Money Online Easier than Offline?

And the reasons why…HYPER-TARGETING.   Keywords.  Analytics.  ONE BILLION PEOPLE (with buying power).

This is where it gets really cool.

Want to sell a dog training program?  Target the keyword dog training program in Google.  You can pay for this if you like, or you can work to get your website naturally listed using article marketing and SEO techniques.

In the offline world, you would be a happy camper if you could attract only people looking for your product and only pay for these people.   I am not happy with selling my dog training product to someone looking for a dog training program though.

They are not serious enough.  These are the “window shoppers” of the Internet.

Now, in the case of dog training, I would probably seek out people that are more serious.  People that are looking for even more specific dog training.

People searching terms like:

“how to get my dog to stop digging up the lawn”
“how to get my dog to heel”
“German shepherd training commands”
“help me get my poodle to behave”

Now these people are serious.  They are the people that are in the stores, asking the clerks questions, and a tip or a piece of info away form buying something (or performing an action).

That is where you come in as the Internet Marketer.  That is where the pearl lies.

Looking back, I have had keywords that have converted for me every day.  Single keywords.  Sometimes a SINGLE keyword would make me $100 per day profit.  This is because I did a little digging…a little research, and a little marketing.

A few of the most important techniques I have learned:

  • Be relevant
  • Choose a niche that is interesting to YOU
  • Don’t sell chocolates to a dieter (research your audience)
  • Take continual action (do stuff, don’t just read)
  • FAIL why don’t ya

Yes, I did fail lots.  Carson and I fail all the time still to this day.  It is part of growing and part of the reason we can find those Pearls online.

Here are some of the biggest failures I have ever had as an Internet marketer:

  • Lost $10,000 on a keyword that I accidentally bid $10 instead of $0.10 on.  Google wouldn’t give me a refund.
  • Got lazy and didn’t update a site for 6 months.  When I did updated it, the profit explosion was insane.
  • Didn’t get into email marketing early enough in my IM career.  Would have many lists (personally) that were likely to exceed several 100,000 people
  • In my 2nd  year marketing, I had two months where I let my affiliate marketing business go and had 2 consecutive months that were not profitable. (Note that these were followed by some of my best months ever when I got my butt in gear.)
  • I spent 10 months building a site on the side that I never ended up earning a penny from because of a shift on the Internet.

I guess you could say I found out some UN-secrets.  If there were secrets that nobody wanted to know about, I found them out quickly and regularly.  However, I took them all in stride and realized that for every 10 failed campaigns or every 10 mediocre keywords, I was going to find the pearl.

Once I attained the pearl of wisdom (a well defined technique) I was able to reproduce it.  For example, once I found out (back in the day) that people liked review pages, I built them over and over.  This made me heaps of money (although the way you review products/services in 2010 has drastically changed).

To me this is not an Internet marketing secret.  This is a technique.

You agree?

If your answer is yes, you are a good person.   You will find success online just knowing that you have what it takes.

What if you think there is still some crazy secret out there that will make you a business mogul?

If you fit into this category, don’t worry…we are still friends.  I know you have likely been misinformed because there is so much misinformation out there.

Businesses claiming they can make you millions over night.  Internet marketing firms claiming that you can run your business in autopilot without investing any initial work.  Guru’s preaching to you that you need to buy their hidden information (crap) in order to survive in this NEW Internet.

ALL BULL PEOPLE.

Again, remember, if someone has to sell you in the glitz and glam, the hype, the sizzle not the steak, chances are it will not work.  And if it does work, chances are it will only be temporary.

The pearl in the sense of a secret does not exist.

But the company that manufactures the pearl does.  That company can be you.   Hunting for something seems ridiculous.  Creating something that builds the exact same success (finding a pearl) seems like a sound idea…and one that I am going to full-hearted-ly suggest to you.

I know you will succeed online if you stop seeking out the Internet Marketing Secrets.  Instead, look for and build upon the pearls (well defined techniques) that you know lie out there.  We teach those and we know that there are endless ways you can get at them.

This concludes the Oyster Marketing Series.  I hope you all have enjoyed these blog posts and as always, your feedback, comments, questions, and contributions are welcome.  Post them below.

Take it easy.  From one oyster marketer to another.

Kyle
Wealthy Affiliate
www.WealthyAffiliate.com

The Meat – Sell More Low or Sell Less High

I hope you all enjoyed Part 2 of my Oyster Marketing Strategy last week where I discussed the “Shell“, or how to nurture a customer along a path in which they become a POWER CUSTOMER (aka, repeat buyer).

Today, I want to discuss the “meat”.The Meat - The Art of Selling More Niche Products

“Oysters tend to vary in size and although the biggest oysters fetch the most money, the smaller oyster are in much higher demand.   There are many more markets for small oysters because of their popularity within the restaurant business and “smoked” oysters business (canned).”

So really you have a couple of options:

(1) Target a broad niche in which you know people are selling tons

(2) Target a unique niche in which you know there is always wanted demand

I guess it is working within a long tail (more niche) versus a short tail (more broad) here.   Many people tend to naturally go towards very broad markets when starting out.  They choose the “small’ oysters, ie…the obvious products that they know sell because there are droves of other people selling it.

Something that would qualify as a broad niche would be “get a 6 pack”.  Sure, this is not as broad as weight loss, but it still tips the scale in my opinion on being a first rate, easy-to-think-of niche.

One thing that people fail to realize is that the Internet has opened up an absolutely ridiculously massive amount of products, keywords, and tiny little niches.  Gone are the days of going to your local record shop and choosing between 10,000 artists on the shelves and here are the days of being able to sift through 1,000,000 artists through online digital stores.

This represents 990,000 new products, new brands, and new marketing opportunities within one niche alone.

Another example of this is MOVIES.  Think of all the movies.  Think of all the foreign movies, independent films, and movies that simply an offline movie store cannot afford to keep on their shelves.

That market is massive.  I am not saying this is the best starting point for someone online, what I am saying is that the Internet has created the longest tail of niches…in pretty much every aspect of marketing.

One last example before I move on here.  Look at dieting.  Back in the day you would have been limited to just a few options.  An ab roller infomercial product, a health club membership, some special pill out of a magazine, or a diet plan that was advertised on TV.

Now, there are 10,000’s of dieting products available online.  Anything from “lose weight for you wedding guides”, to “online dietitians that will create you your own diet plan (for a fee)”.

For those that think outside of the box and choose to sell to smaller niches (sell the large, less-wanted-but-less-competition oyster meat), there is great opportunity.

But people tend to go so dang broad when starting out?

Is this a good idea?

What are the positives and negatives of tackling broader markets?

On rare occasion I see new marketers “going niche”.  This is how I recommend everyone start out…but very rarely do new marketers choose something really “niche”.

These are typical starting point markets that newbies choose:

(1) Dog training
(2) Make Money
(3) Lose Weight
(4) Learn Guitar
(5) Learn a New Language

These are the niches they should be starting with:

(1) Puppy Potty Training
(2) Make Money With WordPress
(3) Lose Lower Back Fat
(4) Learn how to play Nickelback Songs
(5) Learn how to learn spanish before vacation

These are examples of a longer tail niche.  These are also much more specific “problems” that people have and if you target them with targeted help…you will be much more successful.

Think about the state of mind of someone typing in “learn how to play guitar” versus “learn how to play nickelback songs”.  The latter is a much more targeted visitor and one that is further along in the customer lifecycle (something we explain in depth within Wealthy Affiliate).

Some people ask how I come up with a niche.  What would constitute and really unique niche for me? That leads me into…

How can I find a niche on my desk?

Well, probably something like…

Oh god…

I am thinking…

[I just popped 2 ginkgo biloba and drank a cup of coffee]

Ah, there we go.  Got one.

Tie Accessories.

Where the hell did I pull that from?  Gingko baby….

No seriously, finding these smaller, more unique niches is a piece of cake.  I looked on my desktop for some inspiration here and low and behold, there sitting from a lunch-time snack today was a “twist tie”.

Sure twist ties are a niche, but you are either going to have to have an “in” at a grocery store, or you are going to have to sell a 100 gazillion of these things to pay your house off.  Instead, I grabbed a word out of it.

“tie”

I know there are clips on the front of ties.  What I learned though is that there are other accessories with a quick search in Google.  Tie bars, pins, tacks and chains.

This is a very small niche.

But it has…

Limited affiliate competition.

Enough product to promote to make it worthwhile.

And outward expandable (think suits, dress shoes, belts).

Although you are starting with something very small and very niche…there is room to expand outwards.

This is what I recommend for Internet marketers.  It is much easier to move outwards (expand into other related sub-niches) than to start with very broad traffic and figure out what they want.

Find the people that know what they want.   Find the market that is NICHE, but you know will sell versus finding a product and trying to sell it to a broad niche (that is inundated with products already).

In the oyster example, sell the large oysters that not many people are selling.  Don’t try to sell the small oysters that everyone else is selling…

…especially when starting out.

Be niche, sell the right meat and be successful.  Part 3 of “The Oyster Marketing” strategy down…ONE MORE TO GO NEXT WEEK.

Next week I will be discussing the Pearl.  Is there such a thing as the forbidden and lucrative pearl within the Internet marketing world.  I think my revelations will startle you. :)

To your unbelievable success!

Kyle
Kyle - Wealthy Affiliate

Wealthy Affiliate
www.wealthyaffiliate.com

PS.  To read the other Parts of the Oyster Marketing Series, use the following links:

Part 1: The Geographic Marketing “Beach”
Part 2: The Oyster Shell – Creating More Powerful Customers

The Oyster Shell – Creating More Powerful Customers

Last week I showed you how the geography of your audience (the beach) has an impact on your earning potential as an Internet marketer.Oyster Marketing Strategy - Creating more powerful customers

An audience is a group of people though.  My goal today is to show you how to turn an audience into revenue, or what we like to call “power customers”.

So here we have the oyster shell.

“This is the home for the oyster.  The bigger the shell, the more the meat there is within the oyster.  The longer you leave an oyster on the beach (ie, the more time you invest in it), the bigger the oyster grows and the more money it is worth.”

This translates into customer value in the Internet marketing world.

The more patient and more care you give your oyster (customer), the better the opportunity you will have to earn not only the first sale from that customer, but multiple sales.

I can give you a quick example of this to explain exactly what I am talking about.

I have had an iPhone ever since the first generation of it came out.  I am not one of those people that stand in line and camp outside overnight to get the first one, however, I can guarantee that I buy every single new iPhone that comes out (my next purchase will be the iPhone 4).

This is a beautiful thing for Apple.  Although many argue that there are much superior phones to the iPhone, I continue to buy.  In fact, I know there are phones that have more bells and whistles, have been rated higher, have better battery life, faster processors, etc….but I continue to buy EVERY iPhone that hits the market.

Why?

No…I’m not a freak.  I am a POWER CUSTOMER of the Apple brand.

What if you could create your own power customers, nurture your subscribers and your website visitors from the point of being just a baby oyster shell, to becoming a massive oyster!

In order to do this, we need to look at the characteristics of a POWER CUSTOMER…or in this case, I can just look at myself in terms of buying into Apple.

(1) I love the products
(2) I trust that it will work how it says it works, and if it doesn’t I know they will be there
(3) I like to talk about the products
(4) I even defend the product
(5) I recommend the product to my friends, and sometimes people I don’t even know

OK, this is fine and dandy.  I have outlined what is the genetic makeup of a power customer, but what we really want to know is how do you create a POWER CUSTOMER?

Over the years of marketing online, I have learned that creating customers does not have to be as difficult as some people would like to make you think.

Really, what is a customer…

Someone that buys something.

Why does someone buy something?

They need it.  They want it.  Or they simply like to spend money.

Why would they buy it from you?

Because you have HELPED them.

Oh no, there’s the “H” word.  This is the most common thing people overlook when promoting products, services and trying to create relationships online.

The emphasis is put on “selling” versus “helping” which will lead to inferior success.

People hate blatant promotions without being helped.  If I am going to buy something online, I am going to want some help, some education, and I want to know who I am buying from.  I have thought long and hard about the aspects of “creating” power customers, and the 3 most important aspects you as an Internet Marketer can have are:

(1) Be real.

If you were at a car lot and the salesman came out with a black sheet over their heads, and introduced themselves as “yoursite.com”, would you buy from them.  Um…NO.  You would probably find it very creepy and jump in your car and lock the doors.

Why is this OK online then?  People seem to think it is OK to hide behind their website.  Think about how silly the car lot examples sounds.  Now take a look at your online promotions.  If you don’t have a name, a face, and a personal brand behind your recommendations, your product, or your promotions, you might as well start selling cars with a sheet over your head.

Leave a good first impression.  Give people your name, tell them a story about yourself (could be a funny one) and let them know that you are there if they need any help.  One thing that I have found to be effective over the years is to give out an email address in which people can contact you.  If you do, you will not only create instant trust, people will feel as though they have reached a safe haven…and are much more likely to buy from your recommendations.

(2) Give more than you take.

Selling 101 here.  What makes a good buying experience?  One where the customer feels they get the most bang for their buck.  This does not necessarily mean a “firesale” or a “garage sale”…however it means that the value of the product or service you are selling are worth more than the actual price indicates.

If I buy an iPhone for $699, it is worth more to me than that.  If it is worth less I would not buy it.  Worth would come from many different aspects.

An iPhone is sexy.

I pay to be cool I guess (as lame as that sounds).

An iPhone allows me to check my emails.

That saves me time (and money).

An iPhone gives me GPS when I am lost.

That saves me stopping at a gas station to ask for directions.  I do have GPS in my car, but for some reason I use my iPhone instead!

An iPhone gives me 100,000’s of apps. Many are free.  This gives me something to do when I am standing in line to get my Subway or sitting in the airport waiting to catch my flight.

An iPhone allows me to check the Internet from where I wanted.

The other day my friend told me that Tuna fish get up to 600lbs in weight.  I didn’t believe him so I looked it up…and sure enough, the biggest Tuna ever caught was 1496lbs!!  Anyways, without the iPhone I would not have been able to do this.

Oh ya, I can also make PHONE calls.  Weird…

Anyways, the point I am getting at is that an iPhone is a great deal for me at $699.  It provides me much more value and substance than the 7 $100 bills do.  So I make the trade with Apple and they hapilly make their $300 profit on the product.

In the online world, if you offer your customers free incentives, upgrades, powerful information, bonuses, or continue to make your product or service better….you will make more money.  If people view the value of what you offer them to be more than that of their own money, they will buy from you EVERY SINGLE TIME!

(3) Know your stuff

There is nothing worse than being misinformed or being told ONLY stuff that you know in the same way you know it.

If you are promoting products to help greyhounds train for dog racing, you better know your stuff about dog racing.  You better know the terminology, you better know the reason people love racing greyhounds,  you better know the history of greyhound racing and you better know the products you are promoting.

If you don’t, it is obvious.

What do you think is a more knowledgeable statement:

Want to build a model airplane?  (at this point I didn’t know “jack” about model airplanes).

OR

Want to geek out your FPV with the Thomas Scherrer UHF Long Range System?  (at this point I know something).

With a tiny bit of research, you can be informed in pretty much any industry you want.  Whether it be model airplanes or mini horses.

I don’t know whether it is because some marketers are just plain LAZY or they have never considered the consumer in the correct “light”, I see a lot of websites out there that show a complete lack of “niche” knowledge.  A real turn off.

There you have it.

The oyster shell strategy, creating more lucrative and POWER CUSTOMERS comes down to three items.  One, be real and authentic.  Give people the feeling they can reach out and touch you.  In the online world there are a lot of headless horsemen out there…and I don’t want you to become one.  Be a personality.

Next…give, give, and then give again.  If you want to create a repeat customers you have to become known as someone that is generous.

Lastly, know your crapola.  If you don’t know jack, you won’t sell jack.  Simple as that.

Hope you enjoyed Part 2 of my 4 part “Oyster Marketing Strategy” series.  If you have any feedback I would love to hear it…so please leave your comments below.

Cheers,

Kyle

Kyle
Wealthy Affiliate
www.wealthyaffiliate.com

The Geographic Marketing “Beach”

The other day I made post in the forum pertaining to my old job as a Oyster Picker.  Yeah, yeah…enough chuckles!

Anyways, within that post I mentioned that there were 4 aspects (the beach, the shell, the meat, the pearl) to a successful oyster business, and I tied them into their extremely close relation to Internet marketing. (You can read my original post here)

Today I am going to elaborate on the beach, or the geographic marketing epicenter of a successful campaign.   This is post 1 or a 4 post series…and in the following posts I make I am going to be discussing the other components of an oyster (in terms of marketing) and hopefully it will give you a very strong grasp of how to market online.

“When you look for a beach you need to really analyze all of components of that area.  You need to understand the true demographics of it.  Is is easy to deliver product from that area…are the winds so high they will blow away your oysters, is it an area known for “red tide” in which there are seasonal times you cannot sell your poisonous oysters.”

The same goes for geographic locations for your marketing campaigns.  Geography can make all the difference between a successful campaign and one that is really struggling.

In order to sell something online, you need to be in the right market.

Have you ever been at work and so darn hungry that you just went to the cafe next door?  You see, the food doesn’t even need to be the best for this company to succeed if the office staff next door is large enough.  A lot of people will have the same idea as you and because of the cafes geographic location, they are positioned to succeed.

Put this same cafe down a dark alley and watch it be out of business in a month.  Conversely, if you have the best food in town but are in a jurisdiction that is difficult to travel to or where people are worried about crime, you are not going to be successful.

The exact same thing happens within the online marketing world.  If you have a product you are promoting to a certain geographic area and these people can’t actually BUY that product from that area (due to credit card processing restrictions), you are wasting your damn time and money on getting traffic.

Think Clickbank (CB), one of the largest affiliate networks out there.  Many people don’t realize that when they are getting traffic to promote Clickbank products, that some of it is wasted traffic…by that I mean they can’t buy ANY CB products due to the country they are in.

Paypal only allows payments from certain countries as well.  If you are promoting a product that only accepts Paypal payment, then you may want to look into which countries are on the “safe list”.

https://www.paypal.com/worldwide/

And what about the “rich versus poor”.  If you try to promote a 1980 Ford Pinto online to people that are billionaires you are wasting your money.  Same goes for putting a Maserati ad in front of people who have a lower income.  You might get some “looky loo’ers”, but you would not be anywhere near a successful campaign.

My recent case study:

I recently ran a test for the “make money online” promotion of an pure “squeeze page” the other day and ran it within all Countries & Territories.  My goal was to simply get people to opt-in to a mailing list…at which time I could build a relationship with them, one that was ideally strong enough that they would purchase based on my recommendations.

The results:

80% of all my traffic came from India & Nigeria

The problem:

Most of these people were willing to join a list (that is free), but next to none of them could afford to buy anything.  Sure these geographic regions would be great if you had a “free system” that you wanted to attract new people to…and they were willing to work hard, however they did not have adequate funds to make this campaign profitable.

The solution:

Target only countries that fit the geographic profile that would allow them to buy your product based on the demographics.

I edited the campaigns settings so that it would only show within countries with the purchasing power that I felt necessary to sell the products that I had within my back-end sequence.   The results were as anticipated, much better.  The pay-per-click price actually went up slightly, but the quality of lead was much more qualified.  Conversions also increased drastically from the opt-in to sale ratio.

So in conclusion, the beach you choose is VERY important.  You want to seek out the following criteria through research before promoting to a certain jurisdiction:

(a) Do they have the money to buy your product?
(b) Do they need money to buy your product?
(c) Do they want your product?
(d) Do they need your product?
(e) Are they capable of making the transaction you require?
(f) Do you run the risk of fraud?

If you can accurately assess each of these items, you will be much more successful with your promotions.

That’s all for today.  I will complete part 2, 3, and 4 in the coming weeks.

Take care,

Kyle
Wealthy Affiliate

What makes a keyword a GOOD keyword?

Guest Post by: Marcus

Back in 2005 when I first started online I couldn’t get this question out of my head. Every which way I turned I was told that learning how to do keyword research was an important part of the whole Internet marketing process, but even though I understood that point in theory…I really didn’t understand what a GOOD keyword was.

I’m not talking about any keyword in particular here…I just couldn’t grasp exactly what it was that made one keyword stand out more than any other – in any niche.

So I set off on a mission to find out if anyone could give me some answers, and along the way I learned plenty of stuff that made things a lot clearer. Things like…

Long tail, relevance, low competition, search volume etc…

They all struck a chord with me and definitely made the process of identifying keywords a lot easier.

I then began to question if that kind of knowledge was really necessary because let’s face it…the way keyword tools are designed nowadays, you only have to push a couple of buttons and within seconds they will spit out 100’s of potential keywords (And then some!)

But do they really help to find GOOD keywords?

Now at the risk of sounding a little cranky, I later discovered that no matter what I learned about the keyword research process…and regardless of how many whistles and bells my keyword tool had on it, I was only uncovering keywords that MAY have potential.

You see, things suddenly became clearer for me when I realized that…

A keyword only becomes a GOOD keyword when you learn how to do something good with it!

But really…just what the heck is a keyword?  Many people overlook the simplicity of it all,  and therefore fail to understand keyword research.

A keyword is simply something that people type into search engines when they are:

(a) looking for information
(b) looking to solve a problem
(c) looking to buy something
(d) bored…and again, they will be looking for info

So thanks to my collection of keyword tools I thought I had become something of an expert at spotting some amazing keyword opportunities, but in reality those weren’t good keywords that I was finding, they were just…well…keywords.

That was when I had my first ‘cart before the horse’ moment (one of many I might add), when I realized that keyword research means absolutely NOTHING if you don’t know what to do with what you find.

I’d already been busy with my hoard of keywords up until that point…ranking high in the search engines with articles on some pretty random keywords, and I regarded this as a pretty big success.

But was I able to MONETIZE them?

Well I won’t say ‘not at all’, but I will say…HARDLY.

All those hours of hard work that I’d put in – pretty much a total waste of time.

Then again, there was a major positive that came out of this whole experience, and for that reason I’m so glad that it happened. My brush with ground zero conversion rates had forced me to learn how to focus on the person behind the keyword and connect with them and their issue, rather than just hitting them with some loosely related content and hoping it would just do.

Let me tell ya…that was when EVERYTHING changed!

And it’s no coincidence that we talk a lot on here and at WA about building relationships with visitors to our websites/promotions (see Eddie and Jennifer’s posts), and it emphasizes the fact that how we use keywords is fundamental to our success online.

All successful marketers know and understand this point…but at the same time, most people struggling online DON’T.

Keywords allow us to open the door of opportunity in any market we choose, via any medium of online promotion. Understanding how to interpret and use them and understanding the person behind the initial keyword search is one of the most important skills that you could ever possess as an Internet marketer.

So if you ever found yourself wasting hour after hour scouring the Internet for those elusive keywords that you can dominate, think back to my early experiences and how I discovered that they didn’t really exist, without my own consideration for “people” behind the search. I promise that when you do, you’ll end up with more good keywords than you can possibly handle :)

Thanks for reading, and have a great day!

Marcus

The “Oyster” Marketing Strategy

Hey everyone,

This is a story I can completely relate to for many reasons.

Believe it or not, I used to work for an aquaculture company during my mid to late teens, with my main duty being “picking oysters”.  Although this was a back breaking job it was one that taught me a lot about work ethics and how to work quickly and efficiently.

I guess in a way it also taught what I don’t want to do for the rest of my life.  You can probably relate to this, and you may even be in a job right now that you are hoping to quit one day.

Anyways, here we are 10 years…and a roller coaster ride of a decade later. I have been able to accomplish success within the Internet marketing world through the same hard work and work ethic…in what some would call in “extraordinary fashion”.

So today I thought it would be COOL if I could combine the two industries and show you the relation between an “oyster” and “how to make money online”.  Although they are VERY different in nature, I was able to find a correlation between the two.

This is what I call the Oyster Marketing Technique

To find the relation between online marketing and the oyster business, you need to understand a few things.  First, there are 4 components to the oyster that correlate to a successful marketing campaign…the beach, the oyster shell, the meat, and the pearl.

The first thing I want to look at is the beach. Oysters grow at different rates, and flourish much better depending on the water temperatures, currents, and location of the beach.  We will call this the beach component, and this translates to the “geographic market” in the Internet marketing world.

When you look for a beach you need to really analyze all of components of that area.  You need to understand the true demographics of it.  Is is easy to deliver product from that area…are the winds so high they will blow away your oysters, is it an area known for “red tide” in which there are seasonal times you cannot sell your poisonous oysters.

The same goes for geographic locations.  Can people in that area buy the product you are selling?  Do they have enough money to purchase your product (if it is paid)?  Are the people in that area even interested in your product?  Do they speak that language?   It is important that when you choose geographic location within PPC campaigns that you understand the market.  You need to know that there are adequate and qualified people within that jurisdiction that can purchase your product.

You need to understand the beaches and understand the seasons in which the beaches produce the best harvest.

Second, we have the oyster shell.  This is the home for the oyster.  The bigger the shell, the more the meat there is within the oyster.  The longer you leave an oyster on the beach (ie, the more time you invest in it), the bigger the oyster grows and the more money it is worth.

This translates into customer value in the Internet marketing world.

The more patient and more care you give your oyster (customer), the better the opportunity you will have to earn the most money from it.  The same goes for the IM world…the more you help out a visitor, the better the customer they will be.  This definitely applies in particular to the email marketing realm.

The better you are at building the relationship and nurturing your “list”, the more success you will have and the greater the “value per customer” relationship grows.

Next, we have the meat.  Oysters tend to vary in size and although the biggest oysters fetch the most money, the smaller oyster are in much higher demand.   There are many more markets for small oysters because of their popularity within the restaurant business and “smoked” oysters business (canned).

Because of this, you can typically sell more volume, but the small oyster market has much more competition and is subject to price slashing and business lag…things that the extra large oyster marketer and the cocktail (mini) oyster market are not subject to as much.

If you are crafty as an oyster business owner however, you can find more niche marketers for the more popular size oysters.  For example, there are restaurants that don’t serve oysters that you could deal “direct” with and earn higher profit.  There are also tradeshows, different distributors worldwide, and also an online market.

In the Internet marketing world, this translates into market size, versus the niche markets.

The largest markets online reap the largest amount of sales, yet are volatile to ongoing influxes of competition.  However, within these large markets (like weight loss, like dating), you can find smaller niches.  Long distance relationships.  Dieting for women post menopause.  Etc.

Then there are the “small” markets that have very little competition, and on occasion take a little more work to get going.  But the market is always there and MOST people are not willing to do it, so you can take full advantage and corner that specific market.  These are the unique niches like “tractor canopies”, “little big man ladders”, “men’s anti-aging cream”, “yoga for basketball players”.

The meat is where the market is!

And then you have the pearl.  Pearls are very rare and in fact, in my 4 years in the oyster business, I only came across one…and it wasn’t the ideal pearl shape (perfectly round).  I guess you could call this kinda lucky (that I found one that is).

A pearl is VERY rare in the wild and is created when a spec of sand finds it’s way into the mantle folds of the oyster…at which time a calcium carbonate form builds up around it.

A pearl is equivalent to hunting for something that is not there or very hard to find…or an illusion in attempt to earn a MASSIVE PROFIT.

The pearl is what most people look for, yet the fewest people ever find.  I compare it to someone looking for the “secret to success”…when in fact, the secret is that there is NO SECRET (if that makes sense).

I mean, there really is not secret niche, no pearl that is waiting to be found on the Internet.

Sure I guess you could refer to unexplored niches and keywords as pearls, but there are so many of them out there that I could not state they are “rare”.

All you need is to research and find your ideal beach (it doesn’t even need to be the best one), find the right size oyster shell, find a market for your oyster meat…and you will be a successful farmer and in Internet marketing terms…a SUPER AFFILIATE or a MILLIONAIRE!!!

I guess I could end this within the old saying…

“The world is your oyster”!

Cheers,

Kyle
Wealthy Affiliate
www.wealthyaffiliate.com

PS.  Leave feedback!  Also, I am going to be elaborating in great detail on each section (the beach, the shell, the meat, and the pearl) in the future!

Now Available!

Part 1: The Geographic Marketing “Beach”
Part 2: The Oyster Shell – Creating More Powerful Customers
Part 3: The Meat – Sell More Low or Sell Less High
Part 3: The Pearl – Are there such things as Internet Marketing Secrets

My Take on Internet Marketing Success in 2010

Hey,

Carson here with a look into what I would do today if I had to start my Internet business from scratch.  What would I do? How would I do it? and WHY?

So, here we are in April 2010, and in the past year the Internet marketing industry has seen the biggest changes that have affected marketers in the 8 years I’ve been earning a living online.  I’ve seen the impact the changes Google and FTC rules can have on the most profitable and efficient campaigns that have been running for years.

I’m here to tell you that TODAY’S Internet marketers has to change the way they do things to stay current.

Here’s a story of ME, and what I focus on if I’m starting out as an Internet marketer TODAY!

First thing’s first, I’m going to learn what the heck Internet marketing is.  This is the fundamental understanding that everyone that wants to succeed needs to know.  That aside, I’m going to assume that I could explain what Internet marketing is to my mother, and have her understand it too.

Next.

I’m going to take what I know about the Internet and apply it to ONE major aspect of Internet marketing that will be the base of my Internet business.  That is right, JUST ONE.

Google is the #1 place to get traffic in the world and whether you’re using free SEO techniques, or focus on placing ads using their Adwords Pay-per-click engine, the bottom line is that they are requiring that you offer value to people who visit your website.

Google uses a complicated algorithm that determines how “good” your websites are and gives each of your sites a SCORE.  Google Quality Score is used to determine where your page is ranked in the search engines.  It is also used to determine whether or not your ads should be displayed when advertising using Pay-per-click.

Knowing that Google is the worlds largest traffic source, and that the traffic is the highest quality, I’m going to focus on something that will allow me to build a business using Google as a traffic source.

What am I going to do?

I’m going to focus on something that might sound a bit scary at first, but it’s something I know I need to learn.

WEBSITES!

Maybe my goal is to earn $100 a month in profit.  Maybe I want to earn $1000 a month in profit.  Maybe my goal is to earn $10,000+ a month in profit from Internet marketing.  Regardless… in order to do this I need to learn how to get traffic (people) to click on my affiliate links so I can start generating commissions…and in order to do this I need Google.  In order to leverage Google, I need to offer value, and in order to do that I need a medium in which to do so.  This is why I am going to focus on creating content for websites.

Whether I build a website from scratch, or use a blog, the one thing that I know is that I need to be able to deliver quality content that will help people.  Then Google will give me a high quality score and then my opportunity is endless.

Since I’m new and don’t want to spend a bunch of money on website software or “offers” that flood my inbox daily, I’m going to grab myself a free blog (there are many of them out there).  Then I’m going to start creating pages on my new blog that focus on what I’ve chosen to sell.  I’m going to create myself a website out of my blog and spend an hour or so a day focusing on writing on my blog.  I’ll put in my affiliate links, fine-tune the content for my Articles or PPC ads, and I’ll be well on my way.

My ONE focus is going to be on mastering websites and creating content that will provide value to my visitors.

When I’m ready, I’ll step-it-up a notch and grab myself my own domain ($10 or so a year) and get myself some hosting so I can run my website/blog from my own domain and start getting free listings due to my SEO efforts.  I’ll scale my site so there are pages upon pages of content that are HIGHLY relevant to what I’m selling, keeping in mind that offering valuable information to my visitors is KEY to my success.

Once I get over the fear of building content for a website or blog, the only limit to the amount of money I want to make is TIME.

Ok.. that’s what I (Carson) would do if I had to start my Internet business today from scratch.

Everything else falls into place after I have the ability to deliver quality content online

(1)  I can generate traffic using free techniques like Article marketing
(2)  I can focus on advertising using Pay-per-click marketing
(3)  I can start building an opt-in email list
(4)  I can start offering Video and other media on my site

All the most cutting-edge techniques and strategies that Internet marketing has to offer can leverage this ONE aspect of Internet marketing…a website and/or blog.  This is my focus for starting a business from scratch today.

Don’t get me wrong though…

There is still huge opportunity online to build a business without a websites, but I want to spend my time focusing on one thing that will allow me to scale my business going forward.  I also want to be able to utilize the endless stream of traffic from Google and that requires me to be able to deliver quality content.

Here’s the issue most people have:

WEBSITES SCARE THE HECK OUT OF YOU!

Don’t let that stand in your way.  If you can write an email, you can write content for a website and there is ample training available to get a website or blog up and running.  If you are going to focus on an aspect of Internet marketing that will take you to the next level, create a website or blog.

Let’s take a look at what I just went over:

(1) Build a website or Blog
(2) Write Content
(3) Promote it within Google
(4) Scale it ANY WAY I want

Sound complex?  It really isn’t that tough…but one thing that I do know in this day and age of the Internet Marketing world is that a website is becoming more and more of a necessity.  Gone are the days of direct linking, MLM traffic schemes, and putting together low quality web pages.

This is how Carson builds a thriving Internet business in 2010.

Cheers,

Carson
Wealthy Affiliate
www.wealthyaffiliate.com