Google Instant Technique – Using Google Instant to Find Hidden Niches

Are you feeling tapped out these days with your research techniques?  Google Instant Technique

Maybe you are or maybe you aren’t.  Either way though, I know we all get tired of using the same keyword tools and techniques to find niches, keywords, and concepts that we can utilize in our day to day marketing campaigns.

So, today I am going to give you a new technique.  One that I like to call the “Google Instant Technique”.

This is a technique that anyone can do, it is free, and it is done using a normal Google search.

First though, I am going to give you a bit of background behind Google Instant, including what it is, when this feature was added to Google, and the reasons it is so powerful.

Google Instant was launched on September 08, 2010 to speed up the time it took someone to implement a search.  As you are typing a search into Google, predictions are automatically made as to what may potentially be your next letter or word.

Google has stated this has sped up the average search query time from 9 seconds to 3 seconds for people that use Google Instant.

What it also doing is encouraging people to choose one of the search queries that Google Instant provides.  In other words, Google is influencing what people enter in the search bar by giving them suggestions now.

This effects you as a marketer and as an author of content because now you want to be targeting terms that Google is suggesting instead of just targeting high search keywords.

Here is an example as I typed in “map…”

Google Instant Maps
As you can see, Google has “instantly” delivered some of the top queries and has given us some keyword ideas.   These are likely Google’s most commonly search terms “as of late”.

You need to remember, Google gets billions of searches every day, so they are the “kings” of search data.  They know what is current, what the most common terms are that are typed into their search, and ultimately, what the hottest trends are.

What if you could leverage these trends within a Google Instant search to your own benefit?

You CAN. I am going to show you exactly how!

There are three techniques that I specifically use the Instant function for, and they make up my Google Instant Technique. The first thing you need to do before you can utilize these techniques is to get Google Instant if you do not have it already:

Technique #1:  Typing in “review” related words

The Internet is becoming more widely used for finding “reviews” or comparing one item to another.  These are also excellent keywords for authoring content and getting rankings within.

This technique is very simple.  Start off your search by typing in “review of” and then you will trigger a list of the most recent searches.

google instant review technique

If you continue typing in content “review of sy” as an example, you will get further search results and ideas for keywords that start with “sy”, like “systems”.  People are always looking for quality reviews of products and if you can provide them with one, you can highly benefit from it.

Technique #2: Typing in Questions

Man…do people ever have a lot of questions.  In fact, there are over 500,000 questions that have been published at alone.  I believe that there are likely 10’s of millions (yes, you read that right) of questions that people type into Google all the time.

There is an easy way to reveal a lot of these questions, again, Google Instant.  Here is a list of questions I was getting when I typed in “where to buy”….
google instant where to buy technique
Where to buy kindle was at the top of the charts.  However, you can elaborate on this quite easily.  I continued typing by adding “where to buy kindle in”.  Here are the results:
where to buy kindle in...
I quickly got 5 more results.  In less than 20 seconds I had 10 quality “question” type search phrases, with tons of other opportunities to expand my search.  You could then author content (at related to these terms and get instant rankings in Google.   Does research get any easier than this?

Technique #3:  Starting broad, search the next letter

This last Google Instant technique works wonders for finding an abundance of long tail search phrases.  It is also very simple to implement.

You first start with a keyword topic.  In this case, I started with something that was very current in the news “japan earthquake”, however this could be anything.   I then precede this phrase by typing in a letter in the alphabet, in this case “a”.

Here is what I am referring to…

google instant alphabet techniqueGoogle instant will yield results that include the term “japan earthquake” with the next word starting with a.   In this case I have 5 excellent new keywords I would have likely never thought of.

japan earthquake and tsunami
japan earthquake animal rescue
japan earthquake aftershocks
japan earthquake area
japan earthquake alert

These are all trending search terms that can be leveraged as a writer.  You can then move on to the next letter, or any letter for that matter.  I naturally went on to do this exact same process, but with the letter “b” this time.  Here are the results:
japan earthquake b

Another 5 “long tail” search terms.   Not bad for another couple of seconds of research!


There you have it.  Three fresh techniques that you can utilize to find high quality, highly relevant, and popular search terms.

Hope you found these techniques helpful and enjoy using them within your research and writing activities.

Have a great day,

Wealthy Affiliate

42 thoughts on “Google Instant Technique – Using Google Instant to Find Hidden Niches”

  1. Great info!!! It’s alway welcome when someone shares their knowledge of FREE things out there without making a dollar from all of the rest of the people that didn’t figure it out on our own.

    Thanks again!!!


  2. Before now, getting keywords for my articles was really tough. But with this latest idea, you have made my job much more easier. Thank you for sharing this million dollar idea.

    Some greedy fellow would have sold this for hundred of dollars.

  3. Hi Kyle, I did enjoy reading your article it was very informative and I look forward to implementing your suggestions in my daily key word research.

    Thanks a heep.

    Steven Rutherford
    Your Partner In Profit

  4. @eric

    Trending means people are searching for them, not necessarily based on competition. There are many terms that are trending that you can leverage, and I have done so in many cases including Steve Jobs (recently), Charlie Sheen, etc…just a few examples. These have led to over 50,000 article views for 30 minutes work. The power is real and it can be leveraged if you jump on trending news and topics.

  5. Great Idea! Thank you! I will start using this in my keyword research. The only question I have for doing this is what about dealing with the competition? If these keywords are trending are they not also going to be competitive keywords?

  6. Thanks so much for the tips!! It made keyword searching so much easier. Wish I would have known about this five years ago when I started my first website!!

    Thanks soooo much again and best wishes!


  7. Somehow I always looked at these results and wondered if they were something I could base my articles on. You have just cleared that doubt for me.


  8. Wow, great tips. I noticed a month ago, when I put in a google search, and the keywords were coming up instantly, but I never thought to use it as a keyword search. Thanks.

  9. I have been using instant search as a ‘consumer’ for ages and never thought about turning it on its head and looking it as a way to find additional keywords!

    Thanks guys another great post – will link to this from my site as it is great info!



  10. Hi Kyle,

    Good tip. It works best with the english language.
    For other countries everything is more limited.


  11. great tip, thanks
    just remember to clear search history from time to time, or you’ll get your own searches as a result :o)

  12. Hi Kyle!

    I have to agree with Alex J, I found instant to be VERY annoying, so I turned it off… guess I’m going to have to turn it back on and USE your great technique!


  13. nice trick!

    Funny thing is that I always turn the instant search OFF because its annoying. lol time to use it I guess!

    You guys always keep surprising me! =P

  14. Great post Kyle

    I actually like Google instant since its an easier to know what the most popular search terms are. I remember when people were freaking out when Google instant was first released, but I was thinking this is a great way to get new Keywords.

  15. @ Tony

    Yeah, these are definitely starting to have an influential impact on the way people search and the sort of phrases people end up searching on. They always don’t make semantic sense, however they are highly relevant queries and will help the person find what they are looking for.

  16. @ matt

    Definitely Matt…always keep your eyes open and don’t discredit people that you think are not marketers…everyone is marketer and everyone is part of an audience. The most successful businesses out there have been successful because they “listen” and don’t work in a unilateral way.

  17. Im feeling a bit stupid reading this right now lol some who’s not even in marketing suggested that I give that a try when doing keyword research. Me being the thick sculled individual that I am ignored her suggestion and kept doing things the old fashioned way. Lesson learned. When some one suggests something . At least give it a thought because you never know when they might be onto the next big thing !

  18. I just tried it for my Ukulele niche and found a load of new excellent keywords so will get cracking on Articles nice one Kyle!!

  19. A great tip.

    Its been literally staring me in the face every-time I search on Google. It is probable they are ranked by popularity. The real gem about it though is, as you said, that Google are actually influencing the searchers choices.

    Thanks Kyle

  20. Great technique there lol. I’ve been using it since June 2009 where I experimented doing a series using search queries I found using this method. The outcome? The series of posts are among the most popular on the blog where I used them.

  21. Great post Kyle. Have seen and heard about this technique a couple of times. Definitely one of the ones I prefer to use most.

  22. This is such an awesome and yet simple technique!
    thx for sharing it with great examples and pics! :)

  23. Many thanks Kyle. Going to bookmark this valuable post. I’m excited about it. Definitely plan to use this tool. Thank you thank you!

  24. Great Post!
    I actually think that using this instant technique is a great way to attain relevant traffic.

    My theory is that these instant results are based on what people are currently searching.

  25. Hi, Kyle
    Been doing this one for a while. Brother Google brought me some good surprises. Some very good surprises with this technique.

  26. Wish I had seen this yesterday, I would have used a slightly different title for my article and put the keywords closer to the front.

    Thanks Kyle.

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