Carson here with a look into what I would do today if I had to start my Internet business from scratch. What would I do? How would I do it? and WHY?
So, here we are in April 2010, and in the past year the Internet marketing industry has seen the biggest changes that have affected marketers in the 8 years I’ve been earning a living online. I’ve seen the impact the changes Google and FTC rules can have on the most profitable and efficient campaigns that have been running for years.
I’m here to tell you that TODAY’S Internet marketers has to change the way they do things to stay current.
Here’s a story of ME, and what I focus on if I’m starting out as an Internet marketer TODAY!
First thing’s first, I’m going to learn what the heck Internet marketing is. This is the fundamental understanding that everyone that wants to succeed needs to know. That aside, I’m going to assume that I could explain what Internet marketing is to my mother, and have her understand it too.
I’m going to take what I know about the Internet and apply it to ONE major aspect of Internet marketing that will be the base of my Internet business. That is right, JUST ONE.
Google is the #1 place to get traffic in the world and whether you’re using free SEO techniques, or focus on placing ads using their Adwords Pay-per-click engine, the bottom line is that they are requiring that you offer value to people who visit your website.
Google uses a complicated algorithm that determines how “good” your websites are and gives each of your sites a SCORE. Google Quality Score is used to determine where your page is ranked in the search engines. It is also used to determine whether or not your ads should be displayed when advertising using Pay-per-click.
Knowing that Google is the worlds largest traffic source, and that the traffic is the highest quality, I’m going to focus on something that will allow me to build a business using Google as a traffic source.
What am I going to do?
I’m going to focus on something that might sound a bit scary at first, but it’s something I know I need to learn.
Maybe my goal is to earn $100 a month in profit. Maybe I want to earn $1000 a month in profit. Maybe my goal is to earn $10,000+ a month in profit from Internet marketing. Regardless… in order to do this I need to learn how to get traffic (people) to click on my affiliate links so I can start generating commissions…and in order to do this I need Google. In order to leverage Google, I need to offer value, and in order to do that I need a medium in which to do so. This is why I am going to focus on creating content for websites.
Whether I build a website from scratch, or use a blog, the one thing that I know is that I need to be able to deliver quality content that will help people. Then Google will give me a high quality score and then my opportunity is endless.
Since I’m new and don’t want to spend a bunch of money on website software or “offers” that flood my inbox daily, I’m going to grab myself a free blog (there are many of them out there). Then I’m going to start creating pages on my new blog that focus on what I’ve chosen to sell. I’m going to create myself a website out of my blog and spend an hour or so a day focusing on writing on my blog. I’ll put in my affiliate links, fine-tune the content for my Articles or PPC ads, and I’ll be well on my way.
My ONE focus is going to be on mastering websites and creating content that will provide value to my visitors.
When I’m ready, I’ll step-it-up a notch and grab myself my own domain ($10 or so a year) and get myself some hosting so I can run my website/blog from my own domain and start getting free listings due to my SEO efforts. I’ll scale my site so there are pages upon pages of content that are HIGHLY relevant to what I’m selling, keeping in mind that offering valuable information to my visitors is KEY to my success.
Once I get over the fear of building content for a website or blog, the only limit to the amount of money I want to make is TIME.
Ok.. that’s what I (Carson) would do if I had to start my Internet business today from scratch.
Everything else falls into place after I have the ability to deliver quality content online
(1) I can generate traffic using free techniques like Article marketing
(2) I can focus on advertising using Pay-per-click marketing
(3) I can start building an opt-in email list
(4) I can start offering Video and other media on my site
All the most cutting-edge techniques and strategies that Internet marketing has to offer can leverage this ONE aspect of Internet marketing…a website and/or blog. This is my focus for starting a business from scratch today.
Don’t get me wrong though…
There is still huge opportunity online to build a business without a websites, but I want to spend my time focusing on one thing that will allow me to scale my business going forward. I also want to be able to utilize the endless stream of traffic from Google and that requires me to be able to deliver quality content.
Here’s the issue most people have:
WEBSITES SCARE THE HECK OUT OF YOU!
Don’t let that stand in your way. If you can write an email, you can write content for a website and there is ample training available to get a website or blog up and running. If you are going to focus on an aspect of Internet marketing that will take you to the next level, create a website or blog.
Let’s take a look at what I just went over:
(1) Build a website or Blog
(2) Write Content
(3) Promote it within Google
(4) Scale it ANY WAY I want
Sound complex? It really isn’t that tough…but one thing that I do know in this day and age of the Internet Marketing world is that a website is becoming more and more of a necessity. Gone are the days of direct linking, MLM traffic schemes, and putting together low quality web pages.
This is how Carson builds a thriving Internet business in 2010.