The #1 Reason Affiliates Fail & How To Avoid It!

<img class="alignleft size-full wp-image-151" style="margin-left: 10px; margin-right: 10px;" title="eddy_s" src="http://www.wealthyaffiliate.com/blog/wp-content/u

ploads/2010/04/eddy_s.png” alt=”” width=”128″ height=”144″ />Guest Post by: Eddy Salomon

As someone that has been in this industry for a number of years, I know failure all too well.

In fact me and failure were on a first name basis at one time. Although nowadays I try to keep my distance from that dude…

he’s a bad influence.

I learned something very important during my time with failure that I want to share with you today as an aspiring successful Internet marketer. Your number 1 priority as an affiliate is to provide solid solutions to solve people’s problems.

No it’s not to make money!

Yes, read that statement again and let it marinate!

Your #1 priority as an affiliate is to provide solutions to solve people’s problems.

Now let me explain myself.

Show Me The Money…

Don’t get it “twisted”. Of course we’re all in this industry to make money. But the perspective and the way folks are going about it is all wrong. Stop viewing affiliate marketing as sales. Yeah, yeah technically I know that’s what it is. But after a lot of failures I’ve realized that the best way to approach affiliate marketing is to treat people as if they were my own family and friends.

Would You Talk To Your Momma Like That?

Don’t get in a tizzy. I’m not disrespecting your moms…LOL. There is a method to my madness. When I write a review, regardless if I’m an affiliate of the company or not, I try my best to keep it real. If there are some cons about the company, I’m going to tell you that there is flat out. I have no problems calling out a company I like and work with. Just because we’re on a digital medium doesn’t mean people still can’t smell B.S. No company is perfect so for you to act as if the company you’re promoting has no flaws just sends off red flags to your prospects.

Congratulations, you’ve just lost their trust!

A little “trick” that has helped me write great articles that convert well is that I envision that my “moms” has asked me about a given company or problem. Then I write my article as if I were addressing her. I would tell my mom the pros and cons about a company. I would warn her about certain pitfalls. However when possible I would also teach her how to work through them if they weren’t too egregious.

I don’t try to write as if I’m some scholar. I write like I talk because I’m not trying to impress people with my vocabulary (because the truth is, it’s limited. lol). I’m writing to help them make decisions that help them first and me second.

The point is in real life I wouldn’t try to sell my mom on something that I don’t think is right for her even if it’s going to make me money. Now if for some reason you have mommy issues, try to envision someone else you actually care about when writing articles or reviews. lol If you do, I’m confident it will make a huge difference.

Obviously you still need to apply the techniques taught at Wealthy Affiliate to get traffic to your articles. However, it doesn’t make “cents” to do all that work if you’re going to fudge it all up by coming off as a greasy desperate cars sales man that just views folks as commissions or conversions.

What Should You Do To Avoid Failure?

At the end of the day, stop trying to sell. Start trying to inform and give first. View yourself more as a customer service rep rather than a sales person. Your job should be to inform and provide LEGITIMATE solutions. Obviously some of the solutions should be companies you’re affiliated with.

But the key here is to view yourself more like a friend than a sales person.

If you wouldn’t buy the product you’re recommending then it’s going to come off in your writing and guess what? No one is going to buy it either. But if you actually believe in the product and view your audience as friends or family, you’ll do a better job of relaying value which breeds trust and then eventually money. It requires a little more delayed gratification but it works long term.

Ironically when you take this approach many other mediums reward you for it, even Google (for the most part. lol).

So if you’ve been hanging out with failure a lot doing it your way, what do you have to lose trying something different? Give something new a shot and you may be very surprised with the results.

Just in case you think I have no idea what I’m talking about, I got a certified genius to back me up about trying something different. Here’s a direct quote from him:

Insanity: doing the same thing over and over again and expecting different results.

– Albert Einstein

Hope this post added value. Let me know what you think either way.

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Guest Post by: Eddy Salomon
As someone that has been in this industry for a number of years, I know failure all too well. In fact me and failure were on a first name basis at one time. Although nowadays I try to keep my distance from that dude… he’s a bad influence.
I learned something very important during my time with failure that I want to share with you today as an aspiring successful Internet marketer. Your number 1 priority as an affiliate is to provide solid solutions to solve people’s problems.
No it’s not to make money! Yes, read that statement again and let it marinate!
Your #1 priority as an affiliate is to provide solutions to solve people’s problems.
Now let me explain myself.
Show Me The Money…
Don’t get it “twisted”. Of course we’re all in this industry to make money. But the perspective and the way folks are going about it is all wrong. Stop viewing affiliate marketing as sales. Yeah, yeah technically I know that’s what it is. But after a lot of failures I’ve realized that the best way to approach affiliate marketing is to treat people as if they were my own family and friends.
Would You Talk To Your Momma Like That?
Don’t get in a tizzy. I’m not disrespecting your moms…LOL. There is a method to my madness. When I write a review, regardless if I’m an affiliate of the company or not, I try my best to keep it real. If there are some cons about the company, I’m going to tell you that there is flat out. I have no problems calling out a company I like and work with. Just because we’re on a digital medium doesn’t mean people still can’t smell B.S. No company is perfect so for you to act as if the company you’re promoting has no flaws just sends off red flags to your prospects.
Congratulations, you’ve just lost their trust!
A little “trick” that has helped me write great articles that convert well is that I envision that my “moms” has asked me about a given company or problem. Then I write my article as if I were addressing her. I would tell my mom the pros and cons about a company. I would warn her about certain pitfalls. However when possible I would also teach her how to work through them if they weren’t too egregious.
I don’t try to write as if I’m some scholar. I write like I talk because I’m not trying to impress people with my vocabulary (because the truth is, it’s limited. lol). I’m writing to help them make decisions that help them first and me second.
The point is in real life I wouldn’t try to sell my mom on something that I don’t think is right for her even if it’s going to make me money. Now if for some reason you have mommy issues, try to envision someone else you actually care about when writing articles or reviews. lol If you do, I’m confident it will make a huge difference.
Obviously you still need to apply the techniques taught at Wealthy Affiliate to get traffic to your articles. However, it doesn’t make “cents” to do all that work if you’re going to fudge it all up by coming off as a greasy desperate cars sales man that just views folks as commissions or conversions.
What Should You Do To Avoid Failure?
At the end of the day, stop trying to sell. Start trying to inform and give first. View yourself more as a customer service rep rather than a sales person. Your job should be to inform and provide LEGITIMATE solutions. Obviously some of the solutions should be companies you’re affiliated with.
But the key here is to view yourself more like a friend than a sales person.
If you wouldn’t buy the product you’re recommending then it’s going to come off in your writing and guess what? No one is going to buy it either. But if you actually believe in the product and view your audience as friends or family, you’ll do a better job of relaying value which breeds trust and then eventually money. It requires a little more delayed gratification but it works long term.
Ironically when you take this approach many other mediums reward you for it, even Google (for the most part. lol).
So if you’ve been hanging out with failure a lot doing it your way, what do you have to lose trying something different? Give something new a shot and you may be very surprised with the results.
Just in case you think I have no idea what I’m talking about, I got a certified genius to back me up about trying something different. Here’s a direct quote from him:
“Insanity: doing the same thing over and over again and expecting different results.”
– Albert Einstein
Hope this post added value. Let me know what you think either way.
Eddy Salomon
Path:

http://greatvines.com/paxil-cr-cost

75 thoughts on “The #1 Reason Affiliates Fail &amp;amp;amp;amp;amp;amp;amp;amp; How To Avoid It!”

  1. A great contribution to those of us who are stuck, trying to write great articles. Thank you so much for reminding us of what is really important.

    Be blessed!

    Bea

  2. Eddy,

    Thank you very much for your article! It is refreshing to hear from successful entrepreneurs (in terms of making money) who are also honest and sincerely wanting to help people. The latter (rather than the former) is, in my opinion, the true definition of success.

    Again, thank you!

  3. Hi Eddy;
    You just make me to know now that, affiliates fail base on the desire of people. They thought of earning money at all cost than Helping people at all cost.
    Its a fine article. I like the composition and heavy weight that it carries.
    Great job well done.
    Regards.
    Gabriel.

  4. I have also been struggling for many years without much success. I agree with what you said. We all need to help first and foremost and not even think about money. That will come if we are honest and helpful.

    Thanks for your article

    Catherine

  5. Hi Eddy,

    I’m about to start up on my internet marketing career. This is good reading, and will give me a good pointer for the direction i am going.

    Thank you for the time you put into writing it.

    With regards,

    Thomas

  6. Thank you Eddie for the great article, I learned something that will help me continue to improve my affiliate marketing career!

  7. Thanks Eddy, really appreciate your wisdom and integrity! Its just so great to know there are folks out there in this IM world who operate like you :)

  8. Thank you Eddy that was a sincere ,excellent business nugget. In Other words just present the pros and cons of the product.But what if u like it so much you don’t see any flaws.Just Joking 8)everything and everyone has flaws.

  9. Hi Eddy, I have gone through your content and it is really 100% true that everyone in the affiliate marketing industry has learned the failure, but when they learned the failure that they realize something is wrong going on, your article really make sense that not to think always about sales, sales are important but through a process.

    I look in this way, if one user is happy reading my content or getting good information from my content and I 100% believe that this user will come again in future because his problem was solved by my content.

    I liked what you said about treating visitors as our own family, and that really make sense, I will give my mom which I believe in the product, I never give my mom a harmless product to just earn a single commission and that’s not called a business right..

    Thanks Eddy for writing this article and sharing with us..
    Fakhrul Alam

  10. Hi Eddy

    I’m such a newbie I don’t even have a website up yet. Loved your article! Finally getting my head around some of these concepts and you make perfect sense. With a community such as WAU nothing can stop me or anyone else for that matter. Thanks so much.

    Catherine

  11. Are you talking about my mama? Relax just kidding. This is a outstanding post! One to be proud of. You get two thumbs up! Thankyou very much!

  12. Hey Eddy,

    Thanks for sharing….I have been doing this internet thing since 2003. It’s has proved to be one big disappointment for me. Coaches telling me to do this and don’t do that. What the heck!!! I was just about to give up until I made my first sale.

    So, I will start to find ways to solve ones problem than trying to just make money.

  13. Thanks for the article Eddy. You’re right, the needy salesman comes across in the virtual world, just as desperately as the physical form. Good point on writing like your explaining to your moms, after all, shes the best friend, critic and mom wrapped in one person ;). Will keep your advise on hand.x

  14. Eddy,
    A man’s way of doing things is the direct result of the way he thinks. To give what you want to give is to give the truth as one knows it. Eddy, you think, and you give us honesty, and it will hopefully will help me in my future endeavors. I am on the fence of possibly joining WA. Thank you

  15. Thanx Eddy. Your article is very informative and gives me great insight on how to change my writing style as I continue to write articles. Still working my way thru the process and this info is priceless.

  16. Thanks Eddy,:

    Great article.

    I am new to WA as well as affiliate article writing and about to launch my first article in Squidoo and on my sub-domain site, so all the advice I could use to prevent unnecessary mistakes, especially launching my first article is greatly appreciated.

    Michael

  17. Hey, this is good, I haven’t even started yet but I like the concept, it gives me a springboard on which to jump. Give and you shall received……. Well done.

  18. You are so right.

    Hitting the right tone on your page definitely can mean the difference between increasing sales or chasing them away. Part of the problem is listening to too much conflicting advice.

    Finding your own voice and using it to help people is solid practice.

  19. @robbin hackney

    If you have any questions regarding your website, please contact us within Wealthy Affiliate and we will be more than happy to give you a hand! ;)

  20. solomon i need your help. i just joined affiliate have a web site up. not sure if its accurate. would really like some pointers from you. please contact me so i can give you a full view of where im coming from so i can help you as well as myself.

  21. That was great! That is a lesson for all affiliates to learn not just the ones who fail!! Thank you!!

  22. Yes Eddy,
    Definitely agree with your approach. And thanks for a good piece. Pushing solely for the money can delay our progress. But giving the prospect first priority I believe helps the marketing process so that money flows afterwards.
    I think that the more the solution is in line with the prospects needs or wants, the better our marketing will be, and for that, your way of doing it, is the best one.
    Thank you again.
    German

  23. Hi Eddy,

    From someone who is still trying to put pieces of the IM puzzle together, your blog is full of wisdom and enlightenment. It is not so much that your contention is a new concept, but that it is often ignored and taken for granted.

    But the most relevant “take home” message to me is the honesty, lucidity and precision of your writing style….

    Anyone who can achieve that level of writing prowess is a step ahead of the competition.

    Many thanks !

    Art

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